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    Tracy Mays, Beth Aranda Launch @LArge Productions

    By SHOOTUpdated:No Comments4637 Views
    Beth Aranda (l) and Tracy Mays
    LOS ANGELES --

    Managing director Tracy Mays and executive producer Beth Aranda have teamed to launch original content company @LArge Productions. Mays’ last production company affiliation was as exec producer at The Sweet Shop which she joined in July 2011, leaving last year to freelance and consult before founding @LArge. Aranda is a veteran freelancer. The two had worked together at The Sweet Shop, developed a rapport there and now come together to form their own venture which is designed to fulfill clients’ creative needs from concept to execution. The @LArge resource-driven model includes a growing network of multifaceted talent spanning established and up-and-coming directors, and creatives.

    Via @LArge, Mays and Aranda build a team tailored for each individual project. Mays said that @LArge was developed “to be a fluid creative partner at the point of entry that is most effective for each client.”

    Aranda added, “In many instances, our collaboration involves ideation with a producer-led think-tank team that ultimately transitions to execution while with others it’s a matter of producing boards at the highest level with the right talent. We design and build the team around each unique need, rather than the traditional model of selling a director.”

    @LArge Productions has deals with such directors as John Singleton, Jonathan David, and David Jellison in a non-exclusive collaboration. The company is producer and project driven, and Mays and Aranda collaborate with talent such as Matthew Rolston for creative direction/branding. @LArge is in the process of signing additional talent, including directors.

    Mays has two decades of experience as an EP and bidding producer. During her career, she’s worked at such production companies as MJZ, Smuggler, Anonymous Content and Furlined. While at The Sweet Shop, she served as a member of the AICP West board. Aranda too has some 20 years under her belt as a producer of advertising, branded content and shorts. Among the work she’s produced are commercials for Samsung and Activision for 72andSunny, Hyundai for Innocean, Ford for Team Detroit, network promos for Bravo, The Today Show, and for HBO’s True Blood, as well as two films for Canon’s Beyond The Still series that premiered at Sundance.
     

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    Category:News
    Tags:@LArge ProductionsBeth ArandaTracy Mays



    Picture North Signs Director Kevin Oh For Commercials and Branded Content

    Monday, April 20, 2026

    Picture North has added director Kevin Oh to its roster of talent for U.S. representation spanning commercials and branded content. Prior to joining Picture North, he had most recently been freelancing.

    An observational director known for his detailed composition and narrative timing, Oh has become known for work that is grounded in real moments and subtle performances that drive every film forward.

    Originally a physics instructor, the pull towards storytelling brought Oh to the world of advertising and with it, the opportunity to direct. He has directed commercials for brands including Adidas, Coca-Cola, Disney, FIFA, Google, Nike, Jack Daniels, and a Puma campaign starring Rosé from Blackpink. A well-rounded filmmaker, Oh is also an accomplished DP and photographer, allowing him to step into many roles on a project and meaningfully collaborate with nearly every department.

    “To be honest, joining Picture North felt like a natural alignment more than a decision,” said Oh. “I tend to put a lot of weight into the details and the relationships behind the work. And since this is something I plan on doing for the rest of my life, that foundation was extremely important to me. There’s a level of care, accountability, and precision at Picture North that I really value. It feels like the kind of partnership where we can build something meaningful and hold each other to a higher standard with every step forward we take together. I’m excited where this path leads both of us.”

    Martin Rodahl, executive producer and founder of Picture North, added, “Kevin is a multiple threat signing! He’s obviously a very accomplished motion director, but his still photography portfolio makes him even more competitive. His background in advertising... Read More

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