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    Translation promotes McFerrin, Samuels to group creative directors

    By SHOOTUpdated:No Comments2356 Views
    NEW YORK --

    Translation has elevated art director/CD Matthew McFerrin and copywriter/CD Armando Samuels to group creative directors, in the first of a series of internal promotions across the agency’s creative and strategy departments. McFerrin will partner with recent hire, group creative director Achilles Li, to oversee the National Basketball Association (NBA) and Champs Sports accounts. Samuels will take the lead on Translation’s State Farm account, handling all creative aspects of the business, including the company’s NBA marketing campaign, and the ongoing State Farm Neighborhood Sessions music series. Plans call for Samuels to partner with a new member of the Translation team, to be announced in early 2016.

    McFerrin originally signed on with the Translation team as a sr. creative in early 2014, following nearly three years as an art director and then sr. art director at Sid Lee. McFerrin has lent his artist’s eye to national and global campaigns for the likes of Absolute Vodka, adidas, Sprite and Major League Soccer.

    Samuels first joined Translation as a sr. copywriter, quickly rising to the rank of creative director. Prior to joining Translation, he held sr. copywriter and copywriter positions at Deutsch and TBWAChiatDay LA—where he served as the lead writer for the agency’s award-winning Pepsi Max “Test Drive” campaign. Samuels has helped to deliver creative executions for global brands like adidas, PepsiCo, Dr. Pepper Snapple Group, and the Coca-Cola Company.

    John Norman continues as Translation’s chief creative officer.

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    “Euphoria,” Returning For A 3rd Season, Launched A Generation Of New Stars

    Friday, April 10, 2026

    Few TV shows have served as a launchpad for an array of new talent quite like "Euphoria," which returns for a third season Sunday on HBO Max.

    Premiering in 2019, this is the series that showcased the rising careers of Zendaya, Jacob Elordi and Sydney Sweeney — all of whom have since become bona fide stars.

    The dark suburban teen drama has also featured more established figures like Colman Domingo, who has received two best actor Oscar nominations in the last few years, and the late Eric Dane. And it's given visibility and recognition to other actors: Hunter Schafer, Alexa Demie, Maude Apatow and Barbie Ferreira. Angus Cloud, another of its breakout performers, died in 2023.

    Series creator Sam Levinson says it's a thrill to see many cast members thriving.

    "The thing is when you're casting, every person that walks in, you're hoping this is the person, this is going to be the character," he told The Associated Press at the season premiere. "And sometimes when they do, they walk in, they have the talent, they've got the passion, the enthusiasm for it, and they inspire you.

    "To see them working with such incredible filmmakers like (Christopher) Nolan and (Guillermo) del Toro ... it's just exciting."

    Here's a look at how some of the "Euphoria" stars got their starts — and how they've been keeping busy since we last saw their characters four years ago.

    Zendaya (Rue Bennett) 
    She soared, quite literally, as a trapeze artist in "The Greatest Showman" in 2017, two years before "Euphoria" premiered.

    But Zendaya has soared far higher in the seven years since she first played Rue Bennett.

    The actor began as a Disney Channel star and went on to play MJ in "Spider-Man" movies opposite her... Read More

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