Director Paul Street, known for his body of noted automotive work, has joined The Traveling Picture Show Company (TPSC) for exclusive representation. Street was previously handled for spots and branded content by his company Streetlight Productions, which he continues to maintain for other projects.
Street comes aboard TPSC fresh off of shooting the latest Hyundai campaign. He has directed for a wide range of brands including Mercedes-Benz, Ford, Honda, Hyundai, Nissan, Snickers, Toyota, Subaru, Volvo and BMW. His work has garnered multiple BTAA, D&AD, Clio, Moondance Film, Midsummer Night and Berlin Bear Awards.
Street said he was drawn to TPSC’s roster of directors, production savvy, sales and career support. He also cited an affinity for company EP John Noble. “I believe I am set up to offer a segment of automotive experience to TPSC that fits well within the group,” assessed Street who said of Noble, “We speak the same language and have the same thoughts about the ever-shifting ad/film/content landscape today. For both established directors and newbies starting out, this kind of relationship with your executive producer is vital and key to communication moving forward.”
In the big picture, he feels TPSC is a roost where he can advance by keeping pace with a changing landscape. “Production continues to evolve, especially by the way we are presented with content and media. Content and technology is affected day to day. Brands want to evolve with this space and how it’s delivered and tracked. As filmmakers and creative thinkers, this data driven evolution goes hand in hand. We must progress with the times, continuing to get out there and develop ingenious ways to create content. Technology has affected every facet. It’s an interesting and exciting time to be a part of it and move forward.”
In addition to recently wrapping the Hyundai campaign, Street has completed his first film, Borderland, and has set up a web-based series of director interviews.
TPSC is represented by MoButler Reps in the Midwest, It’s Karen! on the West Coast, Asprodites Reps in the Southeast/Southwest, and Schaffer/Rogers on the East Coast.
Comedic Director Roderick Fenske Joins Yard Dog TV For U.S. Spot Work
Roderick Fenske, the award-winning agency copywriter/creative director turned comedic director of commercials and films, has joined Yard Dog TV for U.S. representation.
Fenske--known for his idiosyncratic casting, stylish art direction, and blend of practical and digital effects--saw his newest commercial work, for Drink Weird Ice Tea, break earlier this month. His most recent short film, I’m Dead, You’re Welcome, starring JR Russell, Taissa Zveiter, Sandy Eels, and Julia Lorpriore, is making the rounds of film festivals now, having won Best Comedy Short at the Flagstaff International Film Festival last month.
Fenske, who started out in the business as a copywriter, is one of a select group of agency creatives to have found success in both New York and London, where his last post was as a creative director at TBWA there. “I owe so much of my career to Trevor Beattie [TBWA London chairman/creative director at the time], because he believed in me and started my career directing commercials,” said Fenske, citing work for Sony PlayStation, French Connection UK, and Channel 5.
Those spots led to an invitation to become a member of the visionary Swedish film collective known as ACNE. “I learned so much there working in a directing collective. With everybody talking about how to make stuff look stylish and cinematic it was like a film school for me,” Fenske explained. “Production design is so important because humor can be much more unexpected when you have an elevated look.”
Over the course of his career, Fenske’s work has received many international awards from shows including the Cannes Lions, British D&AD, and AICP. He moved from London to Los Angeles, and during this time he met Yard Dog... Read More