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    Tuff Contender Signs Director Paul B. Cummings

    By SHOOTUpdated:No Comments3772 Views
    Paul B. Cummings
    LOS ANGELES --

    Director Paul B. Cummings has joined the roster of Tuff Contender, the production company under the aegis of executive producers DJay Brawner and Max Rose. Cummings has directed commercials for Doritos, Dunkin’ Donuts, Hotels.com, K-Mart, McDonald’s and Taco Bell, and collaborated with agencies including Alma DDB, Dentsu, Deutsch, and Hill Holiday. Cummings was previously represented in the ad arena by Noble (formerly DUCK Studios).

    “What drew me into Paul was a short film he created,” noted Brawner, referring to Margot’s Last Meal. “It was touching, it was endearing, and it made me cry–it was the opposite of his commercial work in tone, but visually at the same level as everything else he creates. I knew there was depth to him beyond the comedy we see in his commercial work, this made me want to bring him into Tuff without question. Upon meeting, the similarities in our approach to projects were unparalleled.”

    Cummings enjoyed one of the early YouTube viral waves in 2006 with his stop-motion digital short Tony vs. Paul, which garnered over six million views and subsequently earned him a Webby nomination. Shortly thereafter, Cummings was signed by creative director John Andrews with production company ka-chew! where he deployed his stop-motion techniques for several brands including Red Vines and Yoplait’s Go-Gurt. In 2013, Cummings earned “Best Animated Film” from the One Screen Film Festival for his short Instagramimation. Stop-motion honed Cummings’ storyboarding methods, which contributed to his leap into live action work with celebrity talent including Paul Rudd, Sacha Baron Cohen, Jon Hamm, Zac Efron, Key & Peele and Adam DeVine.

    Most recently, Cummings worked with Adult Swim to create live-action shorts for the Rick and Morty season finale featuring Emmy-Award winning actor Christopher Lloyd (Back To The Future, Taxi) and Jaeden Martell (It, Defending Jacob). Cummings also serves as creative executive on the upcoming animated series Summer Memories, an A&N Production created by Adam Yaniv and following the adventures of Jason and Ronnie as Jason looks back on the most pivotal summer of his life.

    “DJay and I speak the same language when it comes to production,” said Cummings. “We both love a new project, the relationships with our crews and have an insatiable drive to create content interesting and exciting for clients. I look forward to going to bat for each other.”

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    Category:News
    Tags:DJay BrawnerPaul B. CummingsTuff Contender



    Picture North Signs Director Kevin Oh For Commercials and Branded Content

    Monday, April 20, 2026

    Picture North has added director Kevin Oh to its roster of talent for U.S. representation spanning commercials and branded content. Prior to joining Picture North, he had most recently been freelancing.

    An observational director known for his detailed composition and narrative timing, Oh has become known for work that is grounded in real moments and subtle performances that drive every film forward.

    Originally a physics instructor, the pull towards storytelling brought Oh to the world of advertising and with it, the opportunity to direct. He has directed commercials for brands including Adidas, Coca-Cola, Disney, FIFA, Google, Nike, Jack Daniels, and a Puma campaign starring Rosé from Blackpink. A well-rounded filmmaker, Oh is also an accomplished DP and photographer, allowing him to step into many roles on a project and meaningfully collaborate with nearly every department.

    “To be honest, joining Picture North felt like a natural alignment more than a decision,” said Oh. “I tend to put a lot of weight into the details and the relationships behind the work. And since this is something I plan on doing for the rest of my life, that foundation was extremely important to me. There’s a level of care, accountability, and precision at Picture North that I really value. It feels like the kind of partnership where we can build something meaningful and hold each other to a higher standard with every step forward we take together. I’m excited where this path leads both of us.”

    Martin Rodahl, executive producer and founder of Picture North, added, “Kevin is a multiple threat signing! He’s obviously a very accomplished motion director, but his still photography portfolio makes him even more competitive. His background in advertising... Read More

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