Register

    Tyler Witkin named sr. strategic planner at the community

    By SHOOTUpdated:No Comments2872 Views
    MIAMI --

    Cross-cultural agency the community, part of SapientNitro, has appointed Tyler Witkin as a sr. strategic planner. In this newly created position, Witkin will be charged with integrating consumer insights and research into the agency’s brand stories. Based in Miami, she will report directly to Andrew Speyer, executive director of planning and strategy.

    “The cultural fluidity and rapid evolution of today’s consumers brings new opportunities for us to create a competitive advantage for our clients,” said Speyer. “Tyler’s understanding of how culture and trends can escalate the relevance of brands will further help us deliver to our clients.”

    Prior to joining the community, Witkin was at Cavalry Agency in Chicago, most recently as director of strategic planning. While there, she directed strategy for several of MillerCoors’ brands and its new product innovations pipeline. Before that, she was a strategic planner at FCB where she led development of strategy for Newell Rubbermaid brands including Sharpie, PaperMate and Expo, as well as Valspar Paint and Kmart.

    REGISTRATION REQUIRED to access this page.

    Already registered? LOGIN
    Don't have an account? REGISTER

    Registration is FREE and FAST.

    The limited access duration has come to an end. (Access was allowed until: 2015-11-18)
    Tags:the communityTyler Witkin



    Terry Hines & Associates Acquires Creative Studio Modern Logic

    Thursday, February 12, 2026
    Erica Coates

    Entertainment agency network Terry Hines & Associates (THA) has acquired design-driven creative content studio Modern Logic. The acquisition--financial terms of which were not disclosed--significantly expands Terry Hines & Associates’ capabilities as a full-service marketing agency, offering clients access to high-caliber creative strategy and execution across the entire marketing ecosystem. Modern Logic joins a broader collective of specialized agencies within Terry Hines & Associates network that includes the entertainment digital marketing and social media agency Homebrew; out-of-home, digital, and print services company THA|Create; and MAKR, the live event and experiential shop as well as sister agency The MRKT Co. Together, these agencies form a powerful end-to-end platform capable of solving complex brand challenges with creativity, scale, and precision. “Modern Logic represents the kind of creative excellence and cultural relevance we’ve always strived to deliver to clients,” said Grant Nemirow, chairman of Terry Hines & Associates. “We’re also excited to have Erica Coates leading Modern Logic as CEO, working to expand its capabilities and reach. Their collective talent, taste, and track record elevate our entire organization and further solidify THA as a modern, full-service marketing solution for the world’s most ambitious brands.” Modern Logic’s creative acumen is reflected in its winning the Grand Prix Titanium Award at the Cannes Lions International Festival of Creativity in 2024 for its culture-defining collaboration with Wieden+Kennedy on DoorDash’s “DoorDash All The Ads.” The studio has kept that momentum going throughout 2025 with high-profile, headline-grabbing projects for Epic Games and the launch of... Read More

    MySHOOT Profiles


    Add A Comment