United Entertainment Group (UEG), a global entertainment, sports and lifestyle marketing agency, made three new hires for its senior leadership team to support the shop’s continued international growth and expansion of its sports and licensing business. Joining the marketing agency will be industry veterans Thomas Caravella, as SVP of licensing, Michael Brown, as EVP of sports, and Tim Collins, as managing director of UEG’s UK office.
Caravella brings 30 years of global experience in trademark licensing to his new role at UEG. As SVP of licensing, he will build on UEG’s core entertainment and sports licensing operations to expand the agency’s client representation across the growing licensing category. Prior to joining UEG, Caravella held positions such as VP of marketing and licensing at Disney Consumer Products and SVP, global licensing at Diageo.
Brown joins UEG as a senior executive with over 20 years’ experience in developing integrated marketing programs for major agencies including Lagardére Sports and IMG Worldwide. As EVP of sports, Brown will be charged with business development to drive global growth.
As the new managing director of UEG’s UK office, Collins will focus on helping clients pivot into pop culture through sports and entertainment verticals. Collins brings 20 years of sports sponsorship and PR experience to UEG, having worked on both the client side and at agencies bringing to life campaigns around major sporting tournaments including Budweiser’s FIFA partnership and MasterCard’s Priceless Rugby World Cup campaign.
“Our people hail from every facet of our industry that sets the cultural agenda, and their deep expertise is our formula for success,” said Jarrod Moses, founder and CEO of UEG. “Tim, Tom and Michael are perfect additions to our executive team. Their hires represent our continued investment in the areas of sports and licensing, as well as our commitment to providing exclusive intel and access to clients on a global scale.”
