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    Home » Uppercut adds Alex Hagon as editor and partner

    Uppercut adds Alex Hagon as editor and partner

    By SHOOTWednesday, January 10, 2024Updated:Sunday, July 7, 2024No Comments663 Views
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    NEW YORK --

    Postproduction house Uppercut has added Alex Hagon as editor and partner. Hagon’s positioning as Uppercut’s first official partner is the initial step in incorporating this role into the company’s leadership.

    “We have expanded to three offices [NYC, Atlanta, L.A.] across the U.S. in the last few years, and it’s time to collaborate with new partners to bring new perspectives and help shape and grow the company into the future,” said Uppercut’s founder and editor, Micah Scarpelli. “Alex is the perfect fit as a partner at Uppercut. With the culture we’ve built, he’s the exact partner we need: someone adept at many editing styles, an expert in all things postproduction, and always open to collaborating and digging in with other creatives.” 

    Hagon is an award-winning editor from Bristol, England. His work includes editing spots for brands like Macy’s, Jack Daniels, GM, Adidas, Chanel, Amex, Samsung, Modelo, and FanDuel. He’s collaborated with directors like Drake Doremus, Nicolas Winding Refn, Luc Besson, David O. Russell, Anna & Ewan, and Anh Vu. Hagon’s edits have earned him many accolades throughout his career from awards shows like Cannes Lions, D&AD, APA, BTAA, The Kinsale Sharks, and LA Comedy Festival.

    “When I graduated university I hoped to have a career as a drummer, but I got the chance to work with three fantastic and diverse editors and soon realized that editing shares a lot of similarities with drumming: rhythm, pace, and timing are at the heart of editing. It feels intuitive to me,” said Alex Hagon of his editing style. As for connecting with Uppercut, he shared, “I’m very excited to partner with Micah. I’m looking forward to building upon the success Uppercut has had already. Having run my own company, I’m keen to share some ideas and thoughts about how I see our industry evolving. I’ve also always championed assistants and junior editors. It will be fun to mentor the up-and-coming talent and build on my own journey.”

    Lisa Sadek, Uppercut’s NY executive producer, said of Hagon, “We met judging on a panel and quickly realized we had very similar ideas about all the spots we were reviewing. I knew he’d be a great fit with us right away. His outstanding experience makes him an outstanding editor with a deep understanding of the business and a vision of evolving and growing within the industry.”

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    Tags:Alex HagonLisa SadekMicah ScarpelliUppercut



    FCB New York Leads The One Show 2025 Tally With 35 Gold Pencils

    Thursday, May 15, 2025

    FCB New York led the list of winners from 55 countries in The One Show 2025, taking home 35 Gold Pencils.

    Announcement of Pencil and Merit winners was made in advance of tomorrow night’s conclusion of Creative Week 2025 at The One Show 2025 gala awards ceremony in New York hosted by comedian and actor Leslie Jones, where Best of Show, Best of Discipline, special awards, and “of the Year” honors will be unveiled.

    FCB New York’s wins includes 28 One Show Gold Pencils for “Spreadbeats” on behalf of Spotify. They include five each in Design and Interactive, Online & Mobile, three in Direct Marketing, two each in Branded Entertainment, Creative Use of Data, Experiential & Immersive, Moving Image Craft & Production, Music & Sound Craft, and Public Relations, and one each in Creative Use of Technology, Film & Video, and Radio & Audio-First.

    “Spreadbeats” was also the most awarded entry at The One Show 2025, winning 28 Gold Pencils, 10 Silver, five Bronze, and 10 Merits.

    The remaining seven Golds won by FCB New York were all for AB InBev--Michelob ULTRA’s “Lap of Legends”, consisting of three in Creative Use of Technology, and one each in Branded Entertainment, Creative Use of Data, Experiential & Immersive, and Interactive, Online & Mobile.

    Circus Grey Peru Lima, working with Apoyo Comunicación Peru Lima, LLYC Lima and DINAMO Lima, was awarded nine One Show Gold Pencils, all for “Sightwalks” on behalf of UNACEM - Cemento Sol, including three each in Health & Wellness and Out of Home, and one each in Design, IP & Product Design, and Cultural Driver.

    Three agencies were tied with six Gold Pencils each.

    Area 23 New York, working with Bro Cinema Lisbon, Sonido... Read More

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