Editorial, finishing, and VFX studio Uppercut is adding two team members to its recently opened Atlanta office. Flame artist Chelsea Pistono is brand new to its roster of talent, and editor George Dodsworth moves to Atlanta from Uppercut’s flagship shop in the heart of New York’s Flatiron District.
Pistono began her career in New York where she spent over seven years working in VFX at both boutique post houses and global studios. In 2017, she moved to Atlanta. She graduated from The University of Georgia in 2009 with a focus on filmmaking and video production. She specializes in visual effects and beauty retouching and has worked with a number of top advertising agencies, including Wunderman Thompson, HUGE, Wieden + Kennedy, and BBDO with clients like Tom Ford, Reebok, Revlon, Calvin Klein, Samsung, and Coca-Cola. Prior to joining Uppercut, she was at Method’s Atlanta studio.
After starting his career in VFX, Dodsworth quickly discovered he had a passion for storytelling. Dodsworth brought this passion to editing, where he creates impactful stories, striving to produce an emotional response from the viewer. “I want to make them laugh or cry in 30 seconds or less,” he says. These skills are most recently evidenced in his work for Volvo, "Safety Heroes," directed by Christopher Ewers. With candid musings delivered in black and white, allowing you to focus more fully on the humanity in each of their faces, these safety specialists at the Volvo manufacturing plant in South Carolina share what their roles mean to them. Dodsworth, whose other clients include Blue Cross, Toyota, Verizon, Mercedes, and Adidas, was recently promoted to editor after joining Uppercut’s NYC studio as a cutting assistant in 2019. Dodsworth’s relocation to Atlanta marks the Brit’s return to the city, as he first moved to Atlanta post-college, living there for two years.
Havas Study Finds Resilience, Optimism In Time of Global Crisis
Havas has released the 2024 edition of its Global annual Meaningful Brands™ study, revealing newfound resilience and optimism during a period when global crisis has become the norm. Havas has measured Meaningful Brands™ annually since 2009, furthering a commitment to bringing data science, insights, and an understanding of people to the core of its strategic methodology across businesses, brands, and markets. “We have been investing in our landmark Meaningful Brands™ study for more than 16 years, and these insights now take on even greater prominence in our work for clients through our shared Converged strategy and operating system. We launched Converged to transform our client experience by building even more strategic bridges between creativity, media, production, and technology, and a shared understanding of today’s consumers is essential to this vision and to unlocking more meaningful growth for our clients and their brands,” said Yannick Bolloré, chairman and CEO, Havas. Commissioned with YouGov, “The Rise of the Change Makers” surveyed more than 156,500 respondents, finding that while 70% of people feel the world is going in the wrong direction globally, 69% won’t let the tough times keep them down. Across 24 markets and more than 2,600 brands, 67% of respondents reported being happy today and 59% feeling optimistic about the future. In 2022, The Collins Dictionary named ‘polycrisis’ its word of the year, but, as 2024 comes to a conclusion, ‘permacrisis’ is a more apt descriptor for a landscape where climate change escalates, the cost of living continues to soar, political differences are dramatized amidst the biggest democratic election year in history, and conflict, violence and humanitarian crises affect millions around... Read More