Venables Bell & Partners scored Best of Show last night at the 43rd annual One Show Awards on the basis of its #OptOutside campaign for REI whereby the retailer closed its stores on Black Friday so that their employees and customers could instead enjoy the great outdoors, spending the time around Thanksgiving to be with family and friends.
Also coming up big during Friday evening’s award ceremony at Cipriani Wall Street in NYC were The Martin Agency and its client GEICO. The Martin Agency was recognized at The One Show as Agency of the Year. Additionally Martin and GEICO teamed to receive the inaugural Penta Pencil, an award given to an agency-brand team who together have created outstanding work for five or more consecutive years. Furthermore, GEICO was named Client of the Year.
“Winning Agency of the Year is huge, but I’m most proud of the Penta Pencil,” said Joe Alexander, chief creative officer of The Martin Agency. “Doing great work that brings great results consistently year after year is tough to do. Like Warren Buffett has said, ‘When I count my blessings at night, I count GEICO twice.’ We couldn’t agree more, Mr. Buffett.”
Of the 32 winning entries, campaigns included GEICO’s “Fast Forward,” GEICO’s “It’s What You Do,” OREO’s “Colorfilled” and Tic Tac’s “Little Loader”–all from The Martin Agency.
“The relationship between GEICO and The Martin Agency has resulted in three special awards at this year’s One Show: Agency of the Year, Client of the Year and the inaugural Penta Pencil, which recognizes great work between a brand and an agency over a five-year period,” said Kevin Swanepoel, CEO of The One Club which produces The One Show. “From a troupe of characters that became household names to innovative work like the 'Unskippable' campaign, GEICO and The Martin Agency have shown that loyalty matters.”
Also garnering a Penat Pencil was Wieden+Kennedy for its body of work on behalf of client Old Spice.
Earning Network of the Year distinction was BBDO with eight of its agencies winning Gold Pencils. WPP took the Creative Holding Company of the Year mantle.
The following are the Best in Discipline winners:
Film
Harvey Nichols’ “Shoplifters”
adam&eve DDB London
Blink London, The Mill London
Interactive
visit.brussels’ “Call Brussels”
Air Brussells
Lovo Films, Globule Bleu, +White, Brussels
Cross-Platform
REI’s “#OptOutside”
Venables Bell & Partners, Tool of North America, North Kingdom, Edelman
Intellectual Property
Cirec Foundation’s “Intellectual Property”
Publicis Colombia, Bogota; Cirec Foundation, Bogota
Social
Taco Bell’s “Taco Emoji Engine”
Deutsch LA
Mobile
what3words’ “The world addressed”
what3words, London
UX/UI
L’Oreal Paris’ “Make Up Genius”
McCann Paris, Image Metrics, Las Vegas, My Studio Factory, Paris
Radio
ADN’s “Learning on the way”
Sancho BBDO, Bogota
For a full agency-by-agency rundown of One Show winners, click here.
Full Lineup Set For AFI Fest; Official Selections Span 44 Countries, Include 9 Best International Feature Oscar Submissions
The American Film Institute (AFI) has unveiled the full lineup for this year’s AFI Fest, taking place in Los Angeles from October 23-27. Rounding out the slate of already announced titles are such highlights as September 5 directed by Tim Fehlbaum, All We Imagine As Light directed by Payal Kapadia, The Luckiest Man in America directed by Samir Oliveros (AFI Class of 2019), Zurawski v. Texas from executive producers Hillary Clinton, Chelsea Clinton and Jennifer Lawrence and directors Maisie Crow and Abbie Perrault, and Oh, Canada directed by Paul Schrader (AFI Class of 1969). A total of 158 films are set to screen at the 38th edition of AFI Fest.
Of the official selections, 48% are directed by women and non-binary filmmakers and 26% are directed by BIPOC filmmakers.
Additional festival highlights include documentaries Architecton directed by Victor Kossakovsky; Cheech & Chong’s Last Movie directed by David Bushell; Devo directed by Chris Smith about the legendary new wave provocateurs; Gaucho Gaucho directed by Michael Dweck and Gregory Kershaw; Group Therapy directed by Neil Berkeley with Emmy® winner Neil Patrick Harris and Tig Notaro; No Other Land directed by a Palestinian-Israeli team comprised of Basel Adra, Yuval Abraham, Rachel Szor and Hamdan Ballal; Pavements directed by Alex Ross Perry; and Separated directed by Errol Morris. Notable narrative titles include Black Dog (Gou Zen) directed by Guan Hu; Bonjour Tristesse directed by Durga Chew-Bose with Academy Award® nominee Chloë Sevigny; Caught By The Tides directed by Jia Zhangke; Hard Truths directed by Mike Leigh with... Read More