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    Verizon CMO Diego Scotti Named Chair Of Ad Council’s Board 

    By SHOOTUpdated:No Comments1660 Views
    Diego Scotti
    NEW YORK --

    Diego Scotti, chief marketing officer of Verizon, has been named chair of the Ad Council’s Board of Directors. He succeeds Jacki Kelley, EVP, chief client officer and chief business officer, IPG. Tara Walpert Levy, VP, Americas, YouTube, currently serves as vice chair of the Ad Council’s Board of Directors and will succeed Scotti as chair in 2024.

    For more than 80 years, the Ad Council has been at the forefront of driving the communications industry’s social impact efforts. Its Board of Directors is comprised of a prestigious group of senior marketing, media and business executives who provide expertise, insights and financial support to ensure the Ad Council’s social impact campaigns are effective and drive measurable change. Focused on some of the most pressing issues facing the country, the Ad Council’s Board of Directors is now working closely with the organization’s leadership to spearhead the communications industry’s efforts to address gun violence, mental health, the drug overdose epidemic, racial justice, and more.

    As chair, Scotti will work in collaboration with the Executive Committee, the governing body of the Ad Council’s Board, and Ad Council leadership to further the organization’s mission of using the power of communications to address the country’s critical social issues. Additionally, Scotti will chair the Ad Council’s 2023 Annual Public Service Award Dinner, the organization’s largest annual fundraising event, on November 30, 2023.

    “Diego’s unrelenting commitment to DEI and social impact has been an invaluable asset to the Ad Council and is one of the many reasons he is going to be extraordinary in his role as Board chair,” said Lisa Sherman, president and CEO of the Ad Council. “With Diego’s leadership, we will continue to convene the brightest minds and develop groundbreaking work to drive measurable change on the country’s most critical causes.”

    Scotti joined the Ad Council Board of Directors in 2016, became a member of the Executive Committee in 2017, and was elected as vice chair of the Ad Council’s Board of Directors in 2020, leading the Ad Council Board’s Diversity Task Force from 2018-2021.

    Scotti has been a respected leader in the advertising and media industries for over 25 years. He joined Verizon in 2014 as executive VP and CMO, overseeing all aspects of Verizon’s marketing, experience design, and brand communications across business units. Scotti is a known advocate for change and has taken action to impact both responsible business practices and diversity, equity, and inclusion within the marketing industry. In addition to the development of the Responsible Marketing Action Plan, he founded adfellows, a breakthrough marketing fellowship offering diverse, entry-level talent an integrated experience within Verizon and various brand and agency partners, with the goal of placing the fellows in full-time positions. His leadership and contributions have been consistently recognized with honors including ADCOLOR’s Catalyst Award and the Forbes CMO Hall of Fame.

    With the election of Scotti, the Ad Council will continue its ongoing tradition of rotating Board chairs between the organizations’ four sectors: media companies, technology platforms, agencies and advertisers.

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    Category:News
    Tags:Ad CouncilDiego ScottiTara Walpert Levyverizon



    A “Masters” Class In Branding and Fashion

    Saturday, April 11, 2026

    If the world of high fashion has Fashion Week in Milan, with sleek models dressed in avant-garde looks strutting down the runways, then the golf world has the Masters, where players bound down verdant green fairways in azalea-inspired polos, exotic bird prints, the yellows of jasmine and the pinks of the dogwoods.

    Over the last few years, golf apparel companies have begun treating the first full week of April as their moment to shine, unveiling lineups of Masters-inspired drops they hope can capture the attention of those focused on the season's first major.

    The surf-style company Johnnie-O, for example, dips into the Deep South with its classic, understated Azalea Collection. Rhobak likewise offers an Azalea Collection, though with bold flower patterns designed to invoke the feel of being on the grounds of Augusta National. Malbon Golf, meanwhile, offers a "Birds of Georgia" set featuring images of those typically found about the course.

    Yet none of them carry the iconic Masters logo. Or reference Amen Corner. Or use the words "Green Jacket."

    All of those are trademarked by the club — three of nearly 100 trademarks on file — and force outside apparel companies to creatively build their connections to both the tournament and Augusta National without infringing on their intellectual property.

    "Makers of products for mass market dream of becoming a supplier to Walmart. Likewise, high-end brands salivate at the idea of winning a mandate from the Masters," said John Sabino, author of "The Augusta Principles: Timeless Business Lessons from the World's Premier Golf Club." "Apparel companies want to tap into the Masters' high-quality association and leverage the club's exalted brand."

    Yet tapping into that association is... Read More

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