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    Home » Verizon Ties Rewards Program To Tracking, Targeted Advertising

    Verizon Ties Rewards Program To Tracking, Targeted Advertising

    By SHOOTMonday, July 21, 2014Updated:Tuesday, May 14, 2024No Comments2012 Views
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    This June 4, 2014 photo shows signage at a Verizon Wireless retail store at Downtown Crossing in Boston.(AP Photo/Charles Krupa)

    By Peter Svensson, Technology Writer

    NEW YORK (AP) --

    Verizon Wireless is launching a nationwide loyalty program this week for its 100-million-plus subscribers. There's a twist, though: To earn points for every dollar spent, subscribers must consent to have their movements tracked so the company can help target ads that match their interests.

    Verizon is the first wireless carrier to roll out a comprehensive rewards program, and it's expecting big benefits from it. The program has already been offered for a few months in some states. Jeffrey Nelson, vice president of wireless marketing, suggested that even that limited program helped with customer retention, though he didn't provide details. On July 10, Verizon said customer retention was "very good" in the second quarter.

    Because nearly every adult American now has a cellphone, the industry is past its days of heady growth. Any new customers have to be lured over from other carriers, and defending the customers you have against such overtures is paramount.

    Nelson said Smart Rewards is designed as a loyalty program, but the company is also using that to encourage enrollment in Verizon Selects. That program, launched in 2012, uses subscriber surfing and location data to better target ads they see on the phone.

    Enrollment in Selects is mandatory for subscribers who want to start taking advantage of Smart Rewards, but they can then leave Selects and keep using Smart Rewards. Those who stay with Selects get additional Smart Rewards points every month.

    Verizon Wireless says the Selects program doesn't give any personally identifiable information to advertisers. Verizon says the program differs little from Web advertising programs like Google Inc.'s, which uses vast amounts of personal data for ad-targeting. But the addition of location data gleaned from cell towers makes Selects a test of where subscribers will set their privacy limits.

    Customers will also earn points for every dollar spent on wireless service, as well as for upgrading to smartphones and recycling old phones, among other activities. The points can be used for discounts on hotel rooms, car rentals and products from a Verizon catalog, or they can be used to bid on phones and other devices in auctions on Verizon's site.

    The rewards program is run by Destination Rewards, which lists Citibank, Coca-Cola and Time Warner Cable among its clients.

    Verizon Wireless is the country's largest wireless carrier and is a subsidiary of New York-based Verizon Communications Inc.

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    Category:News
    Tags:targeted advertisingverizon



    George Clooney Doesn’t See Jay Kelly When He Looks In The Mirror–But The Role Sparks Some Reflections

    Thursday, December 4, 2025

    George Clooney is not Jay Kelly. That much he is sure of. But when a famous movie star of a certain age decides to take on a role as a famous movie star of a certain age, full of regrets and realizing that he's missed out on so much of his own life in pursuit of greatness and fame, it does invite some questions. Clooney, 64, wasn't thinking about all that when Noah Baumbach called him about the part. He was just thinking about how hard it is to get good roles the older he gets. "I was predisposed to want to do it before I even read it," Clooney said in a recent interview. He wasn't the only one. Adam Sandler, Laura Dern and Billy Crudup were just a few of the many stars of "Jay Kelly," streaming on Netflix on Friday, who pretty much signed on script unread. Baumbach's name, as the writer-director behind "Marriage Story" and "The Squid and the Whale," has that kind of effect on actors, from those he's worked with before, to those who've just admired him from afar. "Jay Kelly," which Baumbach wrote with Emily Mortimer, wasn't just a clever character study but a lovingly clear-eyed portrait of the strange business of Hollywood moviemaking and the personalities involved — the managers (Sandler), the publicists (Dern), the makeup artists (Mortimer), the best actor from acting class who didn't make it (Crudup), and, of course, the one who did (Clooney). "It's so lush in its appreciation for the sort of carnival life of actors and the proximity to some kind of gilded, glorious life that's always tantalizingly close," Crudup said. "We use movie stars as some kind of analogy about what it means to be successful and have a happy life, when in fact, that's smoke and mirrors. And if you're too busy looking out for that, you're gonna miss the life that you... Read More

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