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    VES Releases VFX Reference Platform

    By SHOOTUpdated:No Comments1561 Views

    Set of tools designed to improve interoperability and streamline work of effects software vendors and studios

    LOS ANGELES --

    The Visual Effects Society (VES), the industry’s professional honorary society, has announced the release of the industry standard VFX Reference Platform, a set of tools and library versions to be used as a common target platform for building software for the VFX industry. Its purpose is to minimize incompatibilities between different software packages, ease the support burden for Linux-based pipelines and encourage further adoption of Linux by software vendors. The Reference Platform is updated annually by a group of software vendors in collaboration with the VES Technology Committee.

    The Calendar Year 2014 (CY2014) Reference Platform is the first-of-its-kind and represents the closest collaboration yet between software solutions providers to converge on a common platform.   The CY2015 Platform developed for 2015 software releases has now been published in draft form and feedback is invited from software vendors and customer studios. The final version will be published in August 2014 and announced at SIGGRAPH.

    “By working with industry software providers, we’ve identified major library versions that are updated annually that can be shared between all major apps.  This is a huge step forward for software distribution for VFX on Linux,” said Jeffrey A. Okun, VES Board chair.  “We’re proud that the VES Technology Committee, under the leadership of Rob Bredow and Nick Cannon, has successfully addressed this critical challenge and developed a much-needed solution.”

    The VES worked in collaboration with leading VFX companies and application providers to develop the platform, which provides a forum to coordinate major platform upgrades, easing the transition to new technologies, while increasing reliable interoperability and lowering costs for vendors and customers.

    “For the past year, the VES has been collaborating with Autodesk and other software vendors to create a reference Linux platform to address the endemic hassle of ‘version-itis.’  We’re thrilled the VES is taking the lead to rally both the visual effects community and vendors on the Linux platform to organize this working group and benefit all of our customers,” said Chris Vienneau, Autodesk Media & Entertainment’s director of product management.

    The Reference Platforms along with further supporting information, including how to contribute feedback, are available on http://vfxplatform.com.

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    Superprime Films Extends Its International Reach With Paris Launch

    Thursday, June 12, 2025

    Superprime Films has officially launched Superprime Paris. This marks a major step in the Los Angeles-headquartered company’s continued international expansion into a market that has long been creatively and strategically important to Superprime and its directors.

    Over the years, Superprime has created standout films across the region for brands including Chanel, Louis Vuitton, Perrier, Cartier, Hennessy, Dior, and Lancôme. France has proven to be a place where bold, creative ideas thrive--and establishing a formal presence here is a natural evolution of Superprime’s desire to deepen longstanding relationships and continue to build new ones.

    Superprime Paris will be supported by La Pac managing director and executive producer Jérôme Denis. La Pac has been a longtime collaborator working closely with Superprime over the years on a number of projects. Denis’ deep ties to the region, shared creative values and strong relationship with Superprime’s directors make this a seamless collaboration.

    “We have always admired the French market for its creative excellence and dedication to the craft of filmmaking,” shared Superprime founders Michelle Ross and Rebecca Skinner in a joint statement.

    “Over many years, Superprime and La Pac have developed a rich partnership marked by iconic campaigns, especially for some of the most prestigious brands and luxury houses in France. As Rebecca and Michelle, along with their exclusive roster of talents, begin their own journey in France, La Pac and its teams will be tasked with supporting the growth of Superprime and strengthening the positions of its directors. Ici c’est Paris!” added Denis.

    The Paris office will represent renowned directors including Sean Baker, Damien Chazelle,... Read More

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