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    Home » Victor Paredes Joins Spike DDB As Managing Director

    Victor Paredes Joins Spike DDB As Managing Director

    By SHOOTWednesday, July 8, 2015Updated:Tuesday, May 14, 2024No Comments2537 Views
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    Victor Paredes

    Multicultural marketing vet comes over from LatinWorks

    NEW YORK --

    Spike DDB, part of Omnicom Group, has brought Victor Paredes on board as managing director. Paredes will lead the agency in partnership with Dabo Ché, sr. VP, executive creative director. Paredes’ role will also include spearheading new business and overseeing clients including Cadillac and Chevrolet. He will report to Spike Lee, CEO and chief creative officer.

    “Victor is a multicultural visionary in the marketing space and brings with him inspiring strategic insights as well as expertise in activating across platforms,” said Lee. 

    In the multicultural marketing world Paredes has been an integral part of managing brands such as Bud Light, McDonald’s, Heineken, Johnnie Walker and MasterCard. Prior to joining Spike DDB, Paredes served as sr. VP, strategic business development at LatinWorks (Austin) where he was responsible for leading and sourcing organic and new business growth. Earlier at LatinWorks, he was VP and responsible for overseeing brands including Jamba Juice, Kimberly-Clarke, Lowe’s Home Improvement, Marshall’s and PepsiCo.

    “I am excited to be joining a team that continues to build a strong reputation for creating impactful, culturally aware brand campaigns,” commented Paredes on his new role. “I look forward to continuing my passion for brand building and making diversity a leading force with Spike DDB.”

    Before joining LatinWorks, Paredes spent over a decade at The Vidal Partnership where he was VP, Associate Director of Account Management responsible for new business, fostering marketing partnerships and creating integrated Hispanic marketing solutions for brands such as Heineken, Kraft, MasterCard, Sprint, Trident and Wendy’s.

    A big Latin music enthusiast, Paredes began his career at RMM Records and Video Corp. where he spent three years helping lead marketing efforts for Latin stars such as Marc Anthony and Latin legends like Tito Puente and Celia Cruz. The world of entertainment and channel management today inspire Paredes’ drive towards inspiring best in class engagement mapping practices.

    Spike DDB is a joint partnership between filmmaker Lee and Omnicom Group’s DDB Worldwide.

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    The limited access duration has come to an end. (Access was allowed until: 2015-07-10)
    Category:News
    Tags:OmnicomSpike DDBSpike LeeVictor Paredes



    Maryland Court Voids Digital Ad Tax, Orders Refunds To Apple, Google and Peacock TV

    Saturday, August 15, 2026

    A Maryland state tax court has struck down the state's first-in-the-nation tax on digital advertising and ordered state officials to repay the tax money already collected from big tech firms. The Maryland Tax Court said the tax violates the federal Internet Tax Freedom Act as well as the First Amendment and the commerce and due process clauses of the U.S. Constitution. The legal fight has been watched by other states that are considering taxes for online ads. Maryland estimated the tax, approved in 2021, could raise about $250 million a year to help pay for a sweeping K-12 education measure. In Friday's decision, the tax court ordered the state to repay the tax money already collected by Apple, Google and Peacock TV. The law taxed revenue that large companies make on digital advertisements shown in Maryland. Companies making more than $100 million in global annual gross revenues were taxed at a 2.5% rate. The rate increased for companies with larger revenues, topping out at a 10% rate for companies making $15 billion or more in global gross annual revenues. Supporters of the law contended that Maryland needed to overhaul its tax methods in response to significant changes in how businesses advertise. But attorneys representing Big Tech companies including Meta and Amazon challenged the law in multiple legal venues, arguing in part that they were unfairly targeted. Last year, 4th U.S. Circuit Court of Appeals ruled part of the law violated the Constitution because it blocked Big Tech companies from telling customers about the tax. That, Judge Julius Richardson said, violated the right to free speech. Maryland Senate President Bill Ferguson and House Speaker Joseline Pena-Melnyk, both Democrats, issued a statement saying they "respectfully disagree"... Read More

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