Cross-cultural agency the community, part of SapientNitro, has promoted three key executives to new leadership roles as VPs.
Ricky Vior and Rodrigo Butori will be elevated to VP, executive creative director. In these new roles, Vior and Butori will continue to oversee the day-to-day creative work for the community’s clients such as Verizon, Constellation Brands, Converse, The Kroger Company and BMW. In addition, they will also be tasked with helping shape the agency’s future, not just creatively but also from a business perspective. They will continue to report to co-founder and chief creative officer Joaquin Molla.
Additionally Ana Bermudez, who currently serves as group account director, will be promoted to VP, group account director. Bermudez will continue to head up the agency’s largest accounts, Verizon and Kroger, among others, and will be tasked to help lead the shop’s future growth efforts as well. She will continue to report to president Luis Montero.
“Our position as a creative agency with a fresh voice in a crowded market place is due in large part to Ricky and Rodrigo and their efforts over the years. And Ana right out of the gate has shown a tremendous ability to partner and strategize with our clients,” said Molla. “This group of executives are cut from the cloth of curiosity and I have no doubt that they will continue to help us be fearless and focused as we grow and evolve.”
With decades of experience creating breakthrough campaigns, Vior and Butori’s work has been recognized by nearly every major advertising awards show, winning honors at the Cannes Festival of Creativity, One Show, CLIO Awards, D&AD, The New York Festival, The London Festival, Festival Iberoamericano de la Publicidad (FIAP), and more.
Vior joined the community in 2000 when it was founded and helped build the agency’s creative reputation from the ground up. He started his career at Vegas Olmos Ponce/Lowe as a sr. art director and at BBDO as a jr. art director. Throughout his career, he has worked with brands like Pepsi, Nike, Volkswagen, Fedex, Audi, MTV, VH1, Citibank, and Subway.
A native of Brazil, Butori joined the community in 2009. Prior, Butori held creative roles in both the U.S. and Brazil including at David&Goliath, TBWAChiatDay, Lowe Lintas Brazil, and Young & Rubicam Brazil. Throughout his career, he has created and overseen campaigns for brands like Toyota, Ford Motors, Dannon, Colgate, Beck’s Beer, Procter & Gamble, Johnson & Johnson, Heineken, ESPN, Virgin Mobile, VISA, and Nissan.
Bermudez is a recent addition to the community, having joined the agency in 2015. Prior to joining, she was a group account director at Alma DDB where she was responsible for developing and driving strategic plans for brands like McDonald’s, Diageo, and McCormick. Bermudez also held account roles at SapientNitro and Crispin Porter + Bogusky working on such brands as Vitaminwater, MinuteMaid, Breakfast Biscuits, Old Navy and Burger King, both in the U.S. and in Spain.
