Warren Zenna has joined Mobext to head US operations. With over 15 years of experience in digital marketing, Zenna will be charged with developing innovative mobile experiences for brands.
Havas intends to play a major role in the growing mobile market and expanding mobile pure player Mobext in the US market is an integral part of that vision. Zenna will be playing a key role in supporting Havas’ global strategy by spearheading Mobext in the US.
Zenna will lead Mobext US from the New York office and oversee the entity’s service groups including mobile strategy, mobile experience and product development, as well as mobile media trading and audience planning. He will lead a team of mobile experts including strategists, creatives, developers and traders creating meaningful mobile connections between customers and brands. Mobext currently develops mobile marketing solutions for clients such as Sears, McDonald’s, Louis Vuitton, Fidelity and Dish Network.
Before joining Mobext, Warren ran his own digital consulting firm, Zenna Consulting Group. Prior to that, he was the US Strategic Lead for Phonevalley, Publicis Groupe’s mobile arm. His career in digital marketing dates back to the late ‘90s, and includes work for brands across a wide variety of verticals: financial services, consumer electronics, CPG, Healthcare/Pharma, B2B, automotive, luxury, apparel, entertainment, media, retail, etc.
