We Are Unlimited, formed by Omnicom in November 2016 as McDonald’s designated agency, has hired Max Geraldo to serve as executive creative director, and Bruno Guimaraes as creative director. Geraldo has over 50 Cannes Lions to his credit including the Mobile Grand Prix. Guimaraes is also an award-winning talent. Both creatives will report to the agency’s chief creative officer Toygar Bazarkaya. These are Bazarkaya’s first hires since joining the agency two months ago, and builds out the creative leadership team.
Bazarkaya stated, “Max is the real deal. His ability to think beyond specific channels is unique. He’s a true pro problem-solver that will go the distance to create innovative products if needed. Bruno is also very talented. I am excited that our new agency model of Unlimited and McDonald’s, as one of the most iconic brands, allows us to attract the best in the business.”
Geraldo comes to the agency from FCB Chicago, where he served as sr. VP, executive creative director. He hails from Brazil where he started his career at TBWA and won his first Lion. He went on to work at other agencies in Brazil including JWT, Almap BBDO and DM9DDB. In 2012, he joined FCB Brazil, and then moved to FCB Chicago at the beginning of 2016. In the past two years alone, Geraldo earned 20 Lions at Cannes.
Prior to joining Unlimited, Guimaraes worked at Fallon London, FCB Chicago, Ogilvy New York and recently at DigitasLBI Chicago.
