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    Home » Win Bates Joins Good Behavior To Direct Comedy Campaigns

    Win Bates Joins Good Behavior To Direct Comedy Campaigns

    By SHOOTMonday, June 1, 2026No Comments81 Views
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    Win Bates
    LOS ANGELES --

    Emmy-nominated commercial director Win Bates has joined the roster at Good Behavior, the independent comedy commercial production company founded by director Pete Marquis and partners Victoria Guenier and Adam Lawson. Bates has directed campaigns for BMW, Toyota, Pepsi, Samuel Adams, DoorDash, Burger King, Carvana, Doritos and Dunkin’. His work has been awarded at Cannes Lions, D&AD, One Show, Clios, ANDYs and more .

    “I have known Victoria since my days back at Deutsch LA, and I have always been a big fan,” said Bates. “Then I came across some of Pete’s work, and it felt like the perfect fit. We are going to have a lot of fun making people laugh or cry, ideally both simultaneously.”

    Bates has worked with celebrities, and professional athletes including Snoop Dogg, Kristen Bell, Dax Shepard, Patrick Mahomes, the Manning Brothers (Peyton and Eli), David Ortiz, and more.

    “I like to keep things light and fun on set,” said Bates. “Throwing ALT jokes and ideas back and forth with creatives and talent to really make the performances feel natural and funny. I also wear lifts on set so that I look taller, which I find helps.”

    “We’ve been a fan of Win’s work for years,” said Marquis. “He’s a fantastic director and, turns out, a joy to be around. He passed his background check with flying colors. He is unaffiliated with the Bates Motel. So rest assured, he will not come after you in the shower. We’re thrilled he’s joining Good Behavior!”

    Prior to joining Good Behavior, Bates was repped by Tool. His alluded to primetime Emmy nomination came in 2018 for the powerful Monica Lewinsky anti-bullying PSA “In Real Life” for BBDO New York.

    Good Behavior is repped on the East Coast by Milktoast, in the Midwest by GRG Partners, and on the West Coast by Resource.

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    Category:News
    Tags:Good BehaviorPete MarquisVictoria GuenierWin Bates



    The Rise and Fall Of “The Hills” Star Spencer Pratt’s Improbable Campaign For L.A. Mayor

    Tuesday, June 9, 2026

    He wrote a memoir called "The Guy You Loved to Hate." He's dabbled in rap, releasing a song called "I'm a Celebrity." He started a company selling crystals claimed to have healing properties.

    But Spencer Pratt was not able to pull off his latest venture — an improbable bid to become mayor of Los Angeles. The Associated Press determined Monday that the onetime reality television personality did not qualify for the November runoff to unseat embattled incumbent Karen Bass.

    Instead of Pratt, a Republican who received a nod of approval from President Donald Trump, Bass will face progressive Nithya Raman, a city council member who had challenged the Democratic mayor from the political left.

    Pratt's candidacy was fueled by celebrity — he starred on "The Hills," a show about young people in Los Angeles — and videos that supporters generated with artificial intelligence. But his campaign also reflected frustration that political leaders have been unable or unwilling to address chronic problems. Pratt had relentlessly focused on homelessness, crime and decay that's marred a city otherwise known for its culinary scene, postcard scenery and a global entertainment industry.

    "Enough is enough," Pratt often said on the campaign trail.

    Officials spent days tallying votes from the June 2 primary, typical in a state where slow counting has made the process a target for frustration and conspiracy theories. On Friday, Pratt posted photos of himself outside city hall with a single word — "Patience."

    No Republican has won a mayor's race in Los Angeles since 1997, and Pratt faced a steep climb as a first-time candidate. His political ambitions were forged by tragedy that added grit to his tabloid backstory. His house was one of thousands... Read More

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