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    Winter Olympics Boost NBC To Weekly Ratings Win

    By SHOOTUpdated:No Comments4525 Views
    In this Feb. 13, 2018, file photo, Chloe Kim, of the United States, celebrates winning gold after the women's halfpipe finals at Phoenix Snow Park at the 2018 Winter Olympics in Pyeongchang, South Korea. (AP Photo/Gregory Bull, File)

    By Lynn Elber, Television Writer

    LOS ANGELES (AP) --

    The aerial wizardry of snowboarders Shaun White and Chloe Kim lifted the Winter Olympics and NBC to a weekly ratings victory.

    Veteran White’s gold-medal comeback in the halfpipe gave NBC the most-watched night in prime-time last week, according to Nielsen ratings released Wednesday.

    Kim’s unprecedented combination of spins for a woman in competition captured gold for her and delivered almost as many viewers as tuned in the night of White’s performance.

    Altogether, Olympic broadcasts from Pyeongchang, South Korea, claimed seven of the week’s top 10 slots. In 8th place was CBS’ “60 Minutes” featuring Oprah Winfrey’s second round-table with Michigan voters, including supporters and opponents of President Donald Trump.

    Winfrey has downplayed suggestions that she consider a 2020 presidential run, telling “60 Minutes” in an online interview ahead of the broadcast that it’s “not in my DNA.”

    For the week of Feb. 12-18, NBC averaged 17.62 million viewers. That bested the combined viewership of the three other major broadcast networks by the largest margin for any regular season, non-Super Bowl week since electronic “people meters” came into use, the network said.

    CBS was second with 4.48 million viewers, followed by Fox with 1.65 million, Univision with 1.43 million, ION Television with 1.3 million, Telemundo with 1.18 million and the CW with 930,000.

    Fox News Channel was the week’s most popular cable network, averaging 2.23 million viewers in prime time. TNT had 2.4 million, MSNBC had 1.72 million, USA had 1.44 million and HGTV had 1.23 million.

    Among network newscasts, numbers don’t tell the full story. Because of the Olympics, NBC’s “Nightly News” was shifted hours earlier in a quarter of the country and affecting a head-to-head comparison.

    ABC’s “World News Tonight,” airing in its regular spot for five nights, drew 9.14 million viewers. Three of NBC’s newscasts averaged 8.77 million viewers, with two others drawing 8.1 million. CBS’ “Evening News” averaged 6.76 million.

    Below are primetime viewership numbers compiled by Nielsen for Feb. 12-18. Listings include the week’s ranking and viewership.

    1. Winter Olympics (Tuesday), NBC, 20.5 million.
    2. Winter Olympics (Monday), NBC, 20.3 million.
    3. Winter Olympics (Wednesday), NBC, 17.1 million.
    4. Winter Olympics (Friday), NBC, 16.6 million.
    5. Winter Olympics (Sunday), NBC, 16.4  million.
    6. Winter Olympics (Thursday), NBC, 16.2 million.
    7. Winter Olympics (Saturday), NBC, 14.5 million.
    8. “60 Minutes,” CBS, 7.5 million.
    9. “The Big Bang Theory” (Thursday), CBS, 7.4 million.
    10. “Young Sheldon,” CBS, 7.1 million.
    11. “NCIS,” CBS, 6.95 million.
    12. “The Big Bang Theory”(special, Thursday), CBS, 6.1 million.
    13. “The Bachelor,” ABC, 6 million.
    14. “Bull,” CBS, 5.6 million.
    15. “Big Brother” (Wednesday), CBS, 5.2 million.
    16. “Big Brother” (Monday), CBS, 5.16 million.
    17. “NCIS: New Orleans,” CBS, 5.1 million.
    18. “America’s Funniest Home Videos,” ABC, 5 million.
    19. “Mom,” CBS, 4.97 million.
    20. “Big Brother” (Sunday), CBS, 4.91 million.

    ABC is owned by The Walt Disney Co.; CBS is a division of CBS Corp.; NBC is owned by NBC Universal.

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    Category:News
    Tags:NBCNielsenWinter Olympics



    World War Seven Adds Comedy Directing Duo Mister To Its Roster

    Monday, January 12, 2026

    World War Seven has added directorial duo Mister (comprised of Miche Sieg and Rose Chirillo) to its roster of talent. If you’re wondering why those look like girls’ names, it’s because they are. And if you’re wondering why two girls go by Mister, it’s because their combined initials are MR, and they thought maybe branding themselves like men would help them get a job. (Surprise! It did.)

    Mister’s journey to becoming sought-after comedy directors arrived after 10 years as advertising creatives, but not before a pit-stop in parody ads for real products (and then a side-quest in deciding they would rather make the products themselves). After spending years developing award-winning work for myriad brands as agency creative directors, Sieg and Chirillo decided that they wanted to make the ads themselves too, so they pivoted to directing.

    So began a journey into helming hilarious and mildly unsettling campaigns for brands like Peelz, Orangetheory, Manscaped, GoDaddy, Hot Pockets, JanSport, and ESPN--shooting stomach puppets, ventriloquist dummies, and talking cows for creative briefs that demand Mister’s offbeat brand of fun. Prior to joining World War Seven, Mister had most recently been repped by Greenpoint Pictures.

    From their earliest days as directors, Mister became known for creating witty and wondrous worlds, beginning with their fever-dreamy anti-vaping campaign for Truth. Building upon the universe they created for Truth’s fake vape brand, Depression Stick, the campaign kick-started Mister’s love affair with surreal, slightly unhinged world-building.

    Always committed to the bit, Mister created parody ads for real, absurd products like Cock Block--a cutting board named after the shape it’s cut in--and A Pair of... Read More

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