Director Adria Petty has joined Wondros, the L.A.-based strategic consultancy and media production company founded by director Jesse Dylan. Wondros will handle her in the U.S for commercials, music videos and branded content/entertainment.
Petty is well known for her spotmaking (spanning such brands as Lancôme, Alexander McQueen, Target, Converse, Hershey’s, McDonald’s) and music videos (for more than 50 artists including Beyoncé, Coldplay, Rihanna and Regina Spektor), Petty’s clips have also garnered numerous MTV Music Video Award nominations, and her “Countdown” for Beyoncé won the MTV Moonman for best editing in 2012. Prior to coming aboard Wondros, Petty had been repped by production house m ss ng p eces in the U.S. market.
Anne-Marie Mackay, Wondros’ chief creative officer, said of Petty, “Her work in beauty and fashion delves deeply into a celebration on screen; she has a unique way of melding music, design and the arts with an eye towards classic cinema.”
Petty is a graduate of Sarah Lawrence College in New York and she also attended The Tisch School of the Arts as a graduate student. She cut her teeth in New York film production with noted directors Jonathan Demme and Penny Marshall. Petty directed her first feature film, Paris, Not France–the controversial documentary about Paris Hilton and the culture of celebrity–which debuted at the 2008 Toronto Film Festival. Petty’s second feature, produced in 2010, was a concert film titled Regina Spektor: Live in London.
“Both Jesse and Anne-Marie have been friends and mentors of mine for many years,” said Petty. “Joining Wondros is like a homecoming; I know I will have the support behind me to help tell unique narratives in the traditional and digital forms of integrated content and storytelling.”
