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    Home » Yvon Chouinard Named Recipient Of 2023 Cannes LionHeart Award

    Yvon Chouinard Named Recipient Of 2023 Cannes LionHeart Award

    By SHOOTWednesday, April 5, 2023Updated:Tuesday, May 14, 2024No Comments1669 Views
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    Founder and former owner of Patagonia is being recognized for his philanthropic contributions and commitment to environmentalism

    LONDON --

    Cannes Lions will honor the founder and former owner of Patagonia, Yvon Chouinard, as its Cannes LionHeart, the award given to a person who has harnessed their position to make a significant and positive difference to the world around us.

    Philip Thomas, CEO, Ascential Futures, chairman, LIONS, said, “Yvon Chouinard has made a tireless commitment to environmentalism through his philanthropic contributions and leadership of Patagonia. He embodies the purpose of the LionHeart award and we are humbled to be able to offer the platform of Cannes Lions to appeal to the world’s communicators to help his cause. His work is an inspiration to us all and we look forward to honoring him in June.” 

    Previous recipients of the Cannes LionHeart include Bono, Al Gore, Blake Mycoskie, Richard Curtis, Paul Polman, Phumzile Mlambo-Ngcuka and Malala Yousafzai. 

    Chouinard said, “50 years ago, we started this experiment in responsible business, and today, as we look towards the next 50, we’re dead serious about addressing the environmental crisis. Every part of the Patagonia business, including the value we create, is linked to our purpose. We have a long history of asking customers to think differently about the clothes they wear, buying only what they need and repairing when necessary. And as a company, we give away 1% of sales each year and are a certified B Corporation. But none of this is enough. That’s why we decided it’s time for a new experiment, with the announcement that Earth is now our only shareholder.

    “Receiving the recognition of the LionHeart award sends the message that creativity can be a powerful force in the work to save our home planet. The creative industry is uniquely placed to lead the way in ambitious business practices and to inspire people everywhere to act now.”

    Tyler LaMotte, marketing director, EMEA, Patagonia, will represent the brand on stage at Cannes Lions in a highly anticipated seminar. LaMotte said, “For our 50th year, we’re looking forward, not back, to life on Earth. Together, we can prioritize purpose over profit and protect this wondrous planet, our only home.” For the first time, the Cannes LionHeart seminar will dive into the marketing practitioners point of view and demonstrate how to drive the sustainability agenda in practice not theory, and how to prioritize purpose over profit. 

    Chouinard founded Patagonia in 1973, a company known for its quality products and commitment to advancing solutions to the environmental crisis. The company was nearly 50 when Chouinard decided it was time for another improvement. In September 2022, Chouinard and his family adopted an innovative ownership model, locking in the company’s values and dedicating the excess profits to protecting our home planet. 

    Chouinard co-founded 1% for the Planet, Textile Exchange, Fair Labor Association, Sustainable Apparel Coalition, The Conservation Alliance, the Regenerative Organic Alliance, and the Global Salmon Farming Resistance. Chouinard‘s business memoir “Let My People Go Surfing” has been published in 16 languages and has sold more than 500,000 copies. His book “The Responsible Company” tells how to incorporate values in business. 

    The Cannes LionHeart award will be presented during the final awards show of Cannes Lions on Friday, June 23.

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    Category:News
    Tags:Cannes LionHeartCannes LionsPatagoniaYvon Chouinard



    Joachim Trier and Eskil Vogt Find A Home In “Sentimental Value”

    Thursday, January 15, 2026

    “Home is where the heart is.” The universality of that time-honored adage is in many respects at the core of Sentimental Value (Neon)--not just as it applies to the story but also as part of the process that went into telling that story. On the former score, director Joachim Trier’s film--which he wrote with long-time friend and colleague Eskil Vogt--is set in an old family home in Oslo that carries memories that help to define two sisters, now adults, and their strained relationship with a father who prioritized his filmmaking career over being a parent. The sisters are Nora (portrayed by Renate Reinsve) and Agnes (Inga Ibsdotter Lilleaas). Nora, the older sister, grew up to be an accomplished actor, following in the cinematic/stage career footsteps of her dad, Gustav (Stellan Skarsgård in a Golden Globe-winning performance). After years of absence from Nora and Agnes’ lives, Gustav unexpectedly appears at the time-worn family residence to attend the funeral wake of the daughters’ mother but his prime motive for turning up is a movie that he wants to make in order to fuel his career comeback. And he has Nora in mind to play the lead in the film. She immediately refuses the role, which ends up going to a movie starlet (Elle Fanning). As shooting begins, psychological scars revert to open wounds and the presence of the American celeb forces Gustav, Nora and Agnes to look at themselves and their family’s fragile emotional underpinnings more closely. The family home is a repository of past lives spanning love, loss, alienation, joy, resentment and estrangement--as such, it’s a centerpiece for the characters in Sentimental Value and lends great insight into them. For example, at one point around the middle of the film, we see... Read More

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