Pfaff Harley-Davidson and its agency Zulu Alpha Kilo in Toronto won the Best in Show award in the 2021 ANA Multicultural Excellence Awards competition for the campaign “Tough Turban.”
The campaign introduced an impact-resistant turban designed by Harley-Davidson that provides Canada’s sizable Sikh motorcycle-riding community with safety while allowing riders to maintain religious requirements that Sikh men cover their hair as a symbol of respect and humility.
Now in their 21st year, the awards recognize client-side marketers and their agency or media partners who produced multicultural advertising campaigns between June 2020 and June 2021. The winners of this year’s competition, open to both ANA members and nonmembers, were announced last night (10/25) during a dinner celebration at the annual ANA Multicultural Marketing & Diversity Conference in San Diego.
The awards raise awareness and exposure of the outstanding work being done in the areas of African American, Asian, Audio, Cross-Cultural Campaigns, Demonstrated Growth, Digital/Social/Mobile, Experiential Marketing, Hispanic, LGBTQ+, People with Disabilities, Print, Rising Multicultural Segments, Small Budget, and Socially Responsible advertising.
Here’s a full rundown of winners:
Best in Show
TOUGH TURBAN
Client: Pfaff Harley-Davidson
Agency: Zulu Alpha Kilo
AFRICAN AMERICAN
GRAND PRIZE WINNER
MUSE
Client: Ulta Beauty
Agency: McCann Worldgroup
CATEGORY WINNERS
AT&T DREAM IN BLACK HONORS BLACK FUTURE MAKERS
Client: AT&T
Agency: The 360 Agency
WE CREATE
Client: Instagram
Agency: Facebook and The Creative Collective NYC
ASIAN
GRAND PRIZE WINNER
FAMOUS ORDERS
Client: McDonald’s
Agency: IW Group and Wieden + Kennedy
CATEGORY WINNERS
TELL YOUR STORY: A TRUE QUITTING SMOKING STORY FROM JAY
Client: California Tobacco Control Program
Agency: APartnership
WELCOME TO OUR WORLD
Client: Netflix
Agency: Anomaly
AUDIO – Radio, Internet Radio and Podcasts
GRAND PRIZE WINNER
JACK DANIEL’S NEW CALLE
Client: Jack Daniels
Agency: Remezcla
CATEGORY WINNERS
COMMUNITEA
Client: Unilever
Agency: MIKADO International
FORD F-150 MORE THAN TOUGH
Client: Ford Motor Company
Agency: UniWorld Group, Inc.
CROSS-CULTURAL CAMPAIGNS
GRAND PRIZE WINNER
COVID HOLIDAY AWARENESS CAMPAIGN
Client: California Department of Public Health
Agency: Gallegos United
CATEGORY WINNERS
7-ELEVEN “TAKE IT TO ELEVEN”
Client: 7-Eleven, Inc.
Agency: 360i
WIDEN THE SCREEN
Client: P&G
Agency: Grey
DEMONSTRATED GROWTH
GRAND PRIZE WINNER
#MYPRIDE
Client: TikTok
Agency: PHD
CATEGORY WINNERS
CAN-AM ON-ROAD WOMEN’S MENTORSHIP PROGRAM
Client: Can-Am On-Road
Agency: Anomaly
HUMAN BY ORIENTATION PRIDE 2020
Client: HBO
Agency: Lupine Creative
DIGITAL/SOCIAL/MOBILE
GRAND PRIZE WINNER
RESPOND2RACISM—FIRST-RESPONDER TWITTER BOT
Client/Agency: Goodby Silverstein & Partners
CATEGORY WINNERS
BLACK SHOP FRIDAY
Client: City of Chicago
Agency: O’Keefe Reinhard & Paul
PINE-SOL: EMPOWERING BLACK WOMEN
Client: Pine-Sol
Agency: FCB Chicago and Native Tongue Communications
EXPERIENTIAL MARKETING
GRAND PRIZE WINNER
BOARDS OF CHANGE
Client: City of Chicago
Agency: FCB Chicago
CATEGORY WINNERS
EL PATIO TECATE
Client: Tecate
Agency: Remezcla
JACK DANIEL’S TENNESSEE FIRE PRESENTS DRAG QUEEN SUMMER GLAMP
Client: Brown-Forman
Agency: IW Group
HISPANIC
GRAND PRIZE WINNER
DORADO
Client: McDonald’s
Agency: alma DDB
CATEGORY WINNERS
DEJA TU HUELLA – LEAVE YOUR MARK
Client: Frito-Lay/Cheetos
Agency: Dieste, Inc. and OMD
TOYOTA 2020 HOLIDAY AD – “THE JOURNEY”
Client: Toyota Motor North America
Agency: Conill
LGBTQ+ (Lesbian, Gay, Bisexual & Transgender)
GRAND PRIZE WINNER
PANTENE FAMILY PRIDE
Client: P&G
Agency: Grey
CATEGORY WINNERS
FOOTBALL IS FOR EVERYONE,
Client: National Football League
Agency: 72andSunny Los Angeles
JÄGERMEISTER #SAVETHENIGHT x THE LESBIAN BAR PROJECT
Clients: Jägermeister and The Lesbian Bar Project
PEOPLE WITH DISABILITIES
GRAND PRIZE WINNER
UPSTREAM
Client: Toyota
Agency: Saatchi & Saatchi and Dentsu
CATEGORY WINNERS
DEGREE INCLUSIVE
Client: Unilever
Agency: Wunderman Thompson Buenos Aires
SHARE SOMETHING REAL – “SISTERS”
Client: Facebook Portal
Agency: TBWACHIATDAY NY
GRAND PRIZE WINNER
FACE THE STEM GAP
Client: P&G
Agency: Saatchi & Saatchi NY
CATEGORY WINNERS
BLOOD VESSELS
Client: GMHC (Gay Men’s Health Crisis)
Agency: FCB Health New York, An IPG Health Company
DON JULIO CINCO DE MAYO
Client: Don Julio
Agency: Anomaly
RISING MULTICULTURAL SEGMENTS
GRAND PRIZE WINNER
TOUGH TURBAN
Client: Pfaff Harley-Davidson
Agency: Zulu Alpha Kilo
CATEGORY WINNERS
COMMUNITEA
Client: Unilever
Agency: MIKADO International
WE BELONG HERE
Client: Sephora Canada
Agency: The Colony Project
SMALL BUDGET
GRAND PRIZE WINNER
COVER OUR COMMUNITY
Client: Big Facts, Small Acts
Agency: Chemistry
CATEGORY WINNERS
FOOTBALL IS FOR EVERYONE
Client: National Football League
Agency: 72andSunny Los Angeles
JACK DANIEL’S NEW CALLE
Client: Jack Daniels
Agency: Remezcla
SOCIALLY RESPONSIBLE
GRAND PRIZE WINNER
VOTE LOUD
Client: When We All Vote
Agency: Anomaly
CATEGORY WINNERS
RESPOND2RACISM—FIRST-RESPONDER TWITTER BOT
Client/Agency: Goodby Silverstein & Partners
WIDEN THE SCREEN
Client: P&G
Agency: Grey
Vatican, Microsoft Create AI-Generated St. Peter’s Basilica–For In-Person and Virtual Visitors
The Vatican and Microsoft on Monday unveiled a digital twin of St. Peter's Basilica that uses artificial intelligence to explore one of the world's most important monument's while helping the Holy See manage visitor flows and identify conservation problems. Using 400,000 high-resolution digital photographs, taken with drones, cameras and lasers over four weeks when no one was in the basilica, the digital replica is going online alongside two new on-site exhibits to provide visitors -- real and virtual -- with an interactive experience. "It is literally one of the most technologically advanced and sophisticated projects of its kind that has ever been pursued," Microsoft's president Brad Smith told a Vatican press conference. The project has been launched ahead of the Vatican's 2025 Jubilee, a holy year in which more than 30 million pilgrims are expected to pass through the basilica's Holy Door, on top of the 50,000 who visit on a normal day. "Everyone, really everyone should feel welcome in this great house," Pope Francis told Smith and members of the project's development teams at an audience Monday. The digital platform allows visitors to reserve entry times to the basilica, a novelty for one of the world's most visited monuments that regularly has an hours-long line of tourists waiting to get in. But the heart of the project is the creation of a digital twin of St. Peter's Basilica through advanced photogrammetry and artificial intelligence that allows anyone to "visit" the church and learn about its history. The ultra-precise 3D replica, developed in collaboration with digital preservation company Iconem, incorporates 22 petabytes of data — enough to fill five million DVDs — Smith said. The images have already identified structural... Read More