Short Takes for April 2021
  • Thursday, Apr. 1, 2021
Michelle Headley

JOANN, WHERE EAGLES DARE SPRING AHEAD
JOANN, a mainstay in the sewing, arts and crafts retail stores category, is celebrating the spring season with a new docu-style webisode starring actress Phyllis Smith. Titled Ring in Spring with Phyllis, the scripted film follows Phyllis as she humorously attempts to pull off a makeshift wedding for the couple next door.

The episode features notable DIY design expert Rebecca Propes who helps bring Phyllis’ wedding planning aspirations to life so that her neighbors don’t have to get married in a courthouse. Because, according to Phyllis, “that’s disgusting” (she thought they said outhouse).

Created in partnership with creative agency Where Eagles Dare, the episode will live on the JOANN site and YouTube, with a corresponding video tutorial that provides step-by-step instructions for each craft. In this case, Propes will show how to create a paper flower bouquet.

THE ONE CLUB GETS COLORFUL FOR BIPOC CREATIVES
The One Club for Creativity and Russell’s Reserve have been brought together by Rich Tu, VP of MTV Digital Design, to launch COLORFUL: A Prelude to Young Guns 19, a new global grant program to help young BIPOC creatives advance their careers.

There is no fee to apply, and the grant is open globally to all BIPOC creatives who qualify for the club’s prestigious Young Guns competition (age 30 years and under with at least two years of professional creative experience, and never having won Young Guns in the past).

Candidates must submit links to six projects in their portfolio, as well as a short essay and a 60-second video (phone or webcam acceptable) to introduce themselves and describe their dream project. Deadline for application is April 12. A BIPOC jury of past Young Guns winners will review submissions and select one gifted entrant to receive a no-strings attached $3,000 grant towards a professional dream project of their choosing, as well as free entry into the Young Guns 19 competition later this spring. In addition, the first 10 qualifying candidates to enter will also receive free entry into YG19.

PEOPLE ON THE MOVE....
Miami-headquartered alma, a modern culture marketing agency, has promoted Michelle Headley, Angela Battistini, Leo Peet and Angela Rodriguez within its executive leadership team. Most recently, the agency successfully petitioned the induction of Tom “The Iceman” Flores into the Pro Football Hall of Fame through its campaign with Coors Light; and collaborated with Latin Grammy Award-winning artist J Balvin for an exclusive music video, titled “Dorado” for McDonald’s. Headley has been promoted to EVP of operations, continuing her role in overseeing the agency’s day-to-day operations in several departments, including production, human resources, and project management. She has led the development of alma Studio, the agency’s in-house editorial and post unit. Battistini has been promoted to EVP of account management. Rodriguez has been promoted to SVP of strategic insights. She will also continue to oversee the work done by alma’s Culture Lab, an innovation think tank in cultural curation, consulting and research. Peet has been promoted to SVP of finance, where he will continue to oversee the company’s financials. Peet has been an alma “soulmate” for the past 15 years, with previous stints at Leo Burnett WW as regional finance director and Contacto Marketing and Communications as CFO.


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