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Short Takes for December 2019
- Friday, Dec. 13, 2019
ELEMENT, FULL CONTACT TEAM ON ALZHEIMER’S PSA
In this heartfelt PSA titled “A Good Man,” The Alzheimer’s Association shares one family’s perseverance. Directed by Matt Luem via Boston-based ELEMENT Productions for agency Full Contact, the piece introduces us to Elissa Carreras who notices a change in her husband Jeff Craddock that--due to his relatively young age--she misperceived as a lack of engagement as a husband and father. It turns out he had early on-set Dementia.
Per the advice of The Alzheimer’s Association, the family isolated early bucket-list dreams and began planning the national road trip of a lifetime.
MEDIAMONKS MERGES WITH WHITEBALANCE
S4Capital, a new age digital advertising and marketing services company, announced that its global content practice MediaMonks conditionally agreed on a merger with Delhi-based content creation and production company, WhiteBalance. After opening an office in Bangalore in February this year and appointing Poran Malani as its director for India, S4 Capital now further strengthens its position in the region as White Balance maintains a state of the art content studio and in-house film, 3D and postproduction talent, WhiteBalance is fully equipped to produce content from feature films, commercials and documentaries to high-end digital content. With the merger, MediaMonks adds 50 experts to the team, with the intent of doubling the India business in the coming six months.
Sir Martin Sorrell, exec chairman, S4Capital, said, “I’m delighted to continue to expand into this fast growing market, offering a wealth of talent and significant growth opportunities, and the merger with WhiteBalance is the next step for us to build a leading creative content business here.”
PEOPLE ON THE MOVE...
Rock Paper Scissors has promoted Alyssa Oh to editor for commercial representation in the U.S. She began her career as an intern at Rock Paper Scissors New York, and continued her ascent to editor in the L.A. office. In her path from assistant editor to editor, Oh quickly assembled an impressive portfolio of high-profile projects. These include being a go-to collaborator on music videos with director Dave Meyers for pop-icons such as Ed Sheeran, Travis Scott, Camila Cabello, and Shawn Mendes. Her body of work also includes the documentary Long Live Benjamin and campaigns for Nike, Facebook and Gucci....Veteran colorist Anthony Raffaele, whose work includes Café Society, Mapplethorpe and Fahrenheit 11/9, has joined the finishing staff at Sim, New York. With credits spread across features, episodic television and high-end documentaries, Raffaele brings versatility and experience to Sim, along with established relationships with top filmmakers and cinematographers. Raffaele spent the past five years at Technicolor PostWorks, New York. He was a sr. colorist at Deluxe, New York, from 2009 to 2013. He began his career at Nice Shoes. Raffaele has collaborated with legendary cinematographer Vittorio Storaro on three Woody Allen films, A Rainy Day in New York, Wonder Wheel and Café Society. Raffaele also worked with DP Javier Aguirresarobe on Allen’s earlier film Blue Jasmine. Raffaele’s TV credits include Blue Bloods for CBS, Younger for JAX Media, Los Espookys for HBO, The Get Down for Netflix and The Helpsters for Apple TV....