Short Takes for January 2021
  • Thursday, Jan. 14, 2021
Lauren Boyle

AARDMAN FITS WALLACE & GROMIT ON A SOFA
London ad agency krow, part of the MISSION Group, has rolled out its latest animated campaign for DFS, created in collaboration with independent studio Aardman. Once again, much loved inventor Wallace and his long suffering dog Gromit get into a tangle in the brand new ad, but all is saved with the arrival of a DFS seating solution that is big enough for the both of them, and a handful of wary sheep. 

Directed by Aardman’s Will Becher, the spot sees Wallace proudly revealing his extendable sofa, a contraption that increases in length to accommodate everyone and even makes tea. But as with many of his inventions, something is amiss. It’s Gromit to the rescue as he sees the neighbors across the way getting a calm and simple delivery of a much more suitable piece of furniture from DFS. This is DFS’ third campaign featuring Wallace & Gromit where the characters’ natural charm and bonkers adventures use humor to tell an engaging story. In this case the message is clear--you don’t have to put up with a sofa that is not right for you, even if you made it yourself.  

THINKLA NAMES NEW BOARD MEMBERS
ThinkLA, a nonprofit media, marketing and advertising community which helps businesses thrive by fostering connectivity and producing educational and networking events, has named its 2021 board of directors. 

ThinkLA co-presidents are Aaron Walton of Walter Isaacson and Jean Freeman of Zambezi. VPs are Kirsten Atkinson of NBCUniversal Media, and Kevin Mayer of BJ’s Restaurant. Treasurer is Steve Orenstein of Battery.

The 2021 directors are Pete Imwall of RPA and Eric Johnson of Ignited who are both advisors. Other directors serving on the board are Alexis Boerger of Orion Consulting, Luis Camano of Key Activations, Andrew Derr of Amazon, Carol Terakawa of Shopkick, Greg Castonovo of St@rt LLC, Latasha Gillespie of Amazon Studios, Jenna Lauer of Hall & Partners, Kim Lewis of ET, Wanda Kato of Horizon Media, Mikaela Liboro of TBWA\Chiat\Day, Stuart McLean of MUXIP, Samantha Perlich of MiQ, Zach rosenberg of Zach Rosenberg consulting, Frank Scherma of RadicalMedia, and Karin Shaer of The Firm. 

New directors on the board are Juan Suarez of The 4A’s, Joe Shields of iHeartRadio/Connections, and Mac Hagel, EP/managing director West for Spark Foundry.

PEOPLE ON THE MOVE....
Lauren Boyle has joined HARBOR’s NYC headquarters as sr. producer, commercial sound post. With more than 15 years experience, Boyle will spearhead the operations and sales for HARBOR’s expanding commercial sound post division, joining sound mixers Steve Perski, Walter Bianco and Mark Turrigiano. Boyle began her career working sound in promos for network television studios, including Viacom (Nickelodeon), Discovery (Animal Planet, Food Network), NBCUniversal (USA, Syfy), Cartoon Network and Disney TV Animation. On the advertising side, she has delivered sound for assorted national campaigns created by agencies such as Ogilvy, FCB Health, 21 Grams, and Johannes Leonardo. Prior to joining HARBOR, Boyle was sr. producer at Digital Arts where she led the sound team. Previous to that, she served as director of operations at Nutmeg where she worked with Perski. She now reunites with him at HARBOR .....


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