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Short Takes for November 2022
- Thursday, Nov. 10, 2022
DAVID SHANE GETS PROGRESSIVE WITH “CAT”
Progressive Insurance and creative agency Arnold Worldwide have been settling arguments this football season with their “Replay” campaign. In this latest spot, a couple wakes up to a cat licking the fruit bowl on their kitchen table. Why? Don’t ask them--they don’t have a cat.
As the couple bickers over whether the sliding door was closed the night before, the challenge flag is thrown and Progressive comes to the rescue with the official replay akin to how an NFL game resolves a disputed call.
David Shane of production house O Positive directed “Cat.”
FILM INDEPENDENT SETS LAB LINEUP
Film Independent, the nonprofit arts organization that produces the Spirit Awards, announced the producers selected for its annual Producing Lab, now in its 22nd year. This intensive program is designed to help creative, independent producers develop their skills and further their careers by introducing Fellows to film professionals who can advise them on both the craft and business of independent producing. Each Producing Lab Fellow will be paired with an experienced Creative Advisor with whom they’ll work to develop their project over the course of the program.
The 2022 Producing Lab filmmakers and projects are: Producer Lexi Tannenholtz with the project Booger; producer Robert Colom with Mountains; producer Ava Hamdan with Out of Water; producer Shao Min Chew Chia with The Plutonians; producer Sabrina Stoll with Tiny Birds with Broken Brains; and producer Pin-Chun Liu with Wonderland.
For over 21 years, Film Independent’s Producing Lab has developed films such as Elegance Bratton’s The Inspection produced by Chester Algernal Gordon, which recently premiered at the Toronto International Film Festival and New York Film Festival and will be released by A24 on November 18; Saim Sadiq’s 2022 Cannes Un Certain Regard winner Joyland, produced by Apoorva Charan; and Chloé Zhao’s Spirit Award-nominated debut Songs My Brothers Taught Me, produced by Angela C. Lee and Mollye Asher. In addition, the Producing Lab has supported some of the film industry’s most exciting independent talent, including Lizzie Shapiro (Shiva Baby), Lena Vurma (Adventures of a Mathematician) and Avril Speaks (Jinn).
PEOPLE ON THE MOVE....
Creative marketing agency Compadre in Culver City, Calif., has brought creative director Jonathan Guillen and associate creative director Nikki Black on board. Guillen has over a decade of experience working with consumer and entertainment brands turning out work for Warner Bros., HBO Max, Spotify, Audible, FX, Paramount, Universal and Netflix, among others. Black’s credits span employers and clients including Blumhouse Productions, HBO Max, Netflix, Audible, Paramount, and DC Entertainment....The ANA elected eight new members to its board of directors: Lisa Beckett, SVP, global marketing, The Walt Disney Company; Norman de Greve, SVP, CMO, CVS Health; Tony Ezell, president, North America, and CMO, Becton, Dickinson and Company; Ramon Jones, EVP, CMO, Nationwide; Greg Lions, CMO, PepsiCo Beverages North America; Shenan Reed, SVP, head of media, L’Oreal; Mayra Rivera, SVP, CMO, USAA; and David Tyrie, managing director, chief digital officer, head of global marketing, Bank of America. Marc Pritchard, chief brand officer at Procter & Gamble, continues as ANA board chairman until the end of 2023.....