Short Takes for October 2020
  • Friday, Oct. 16, 2020
Chris Serrano

International creative animation/design studio LOBO teamed up with agency Hive and nonprofit Women Moving Millions to get real with the facts about women’s equality in a new mixed media video launching the organization’s new “Give Bold #GetEqual” campaign. The collage-style piece fuses powerful images of female activism including revered groundbreaking change agents such as Gloria Steinem with bold graphics to highlight the staggering statistical inequities of funding for women’s initiatives. 

The fast-paced montage conveys that only 1.6 percent of funds raised go to organizations and issues benefiting women and girls, despite prevalent need in many areas of female-oriented causes. The piece was launched at the Women’s Moving Millions annual summit in September, kicking off the two-day virtual event on the theme “The Power of Us” with a bold commitment towards women’s equality and closing the funding gap.

Creative shop Sid Lee won its first Emmy Award--in the Outstanding Main Title Design for Godfather of Harlem. Digital Kitchen, part of Sid Lee’s creative community, worked on the critically acclaimed EPIX drama series, produced by ABC Signature, which reimagines the story of infamous Harlem crime boss Bumpy Johnson played by Forest Whitaker. 

Digital Kitchen wanted to pay homage to the collages made by African American artist Romare Bearden. His work primarily draws upon compositions of torn images from popular magazines that captured historical moments from the Black perspective in the 1960s. 

Global creative agency DAVID has hired Alex Fox and Chris Serrano as associate creative directors, Vanessa de Beaumont as sr. copywriter, and Whitney Easom as associate director, talent management at its Miami office. Fox and Serrano join from Lucky Generals New York while de Beaumont comes over from MullenLowe, and Easom from AKQA. 

Fox and Serrano are recognized for their captivating and witty creative work for brands including Kellogg’s, NutriGrain, Amnesty International, and Happn. They’re best known for their work for Country Time Lemonade’s “Legal-Ade” and Kellogg’s activation with GLAAD, “All Together Cereal.” The creative duo has swept up many of the industry’s major awards including six Cannes Lions in addition to six shortlists, four One Show awards, and three D&AD awards. 

Copywriting wiz de Beaumont joins the Miami team from Boston after making her mark on clients like Jack Daniel’s, JetBlue and Century21. Fox, Serrano and de Beaumont will report to DAVID Miami group creative directors Jean Zamprogno and Fernando Pellizzaro. 

Easom joins the DAVID team with extensive human resources experience. She’ll lead various programs across the agency, helping it continue to support and uplift its talent. She will report to DAVID Miami managing director Ricardo Honegger. 

These new hires follow a record shattering year for DAVID with 42 One Club wins, 15 D&AD awards, and eight ANDYs. These wins and strategic hires are part of new global CCO Pancho Cassis, global COO Sylvia Pancio, global chief strategy officer Paula Vampre and managing director Honegger’s renewed vision for DAVID rooted in strategy driven creative for major brands like Burger King, Heinz, Budweiser and more......

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