- Articles | Series
- Columns | Departments
- Publicity News
- Events Calendar
- PDF Back Issues
- Trending Now
- My Membership
Displaying 121 - 130 of 419
Friday, Aug. 17, 2007
Normally testimonials aren't the most inspiring form of communication. But in the case of the ambitious LIME-AID initiative--an online auction of postproduction services designed to raise funds to help build a 75-bed orphanage, a 150-desk school and a clinic as well as provide a clean water supply...
Friday, Jul. 20, 2007
This week's story on the branded entertainment initiative that is funding the construction of an ambitious, much needed community center in New Orleans is certainly relevant from a business standpoint, showing how brand building and public service can go hand in hand, in this case entailing the...
Friday, Jun. 22, 2007
This week's Hispanic Advertising Series story centers on agencies who have adopted a holistic approach to the marketplace, embracing the connection between Hispanic and mainstream culture. "The Hispanic dynamic is exploding in popular culture," affirmed Laurie Malaga, director of production at ad...
Friday, Jun. 8, 2007
With this week's wrap-up coverage of SHOOT's New Directors Showcase event at the DGA Theatre in New York, appropriately we also have in this issue several notable ad agency artisans chiming in on the importance of uncovering new directorial talent. At the event itself, panelist Peter Nicholson,...
Friday, May. 25, 2007
As this issue's coverage celebrates the talent in SHOOT's fifth annual New Directors Showcase--honored during a screening/panel discussion/reception event at the DGA Theatre in New York--I'd like to take the opportunity to reflect on the competition. Ironically while five years is a short span, my...
Friday, May. 11, 2007
In the lead entry of this week's Short Takes column, we cover the "Elect Susie" campaign created by Fallon Minneapolis for the Children's Defense Fund (CDF). The work is designed to help build awareness of CDF's legislative program called the "Healthy Child Campaign," which looks to address the...
Friday, Apr. 27, 2007
A dizzying array of HD-related products, announcements and discussion marked the recently concluded National Association of Broadcasters (NAB) convention in Las Vegas, generating much food for thought across all industry sectors, including ad agencies, production houses and the post community. And...
Friday, Apr. 13, 2007
Fraught with irony is a case of truth in advertising in which advertisers have been truthful. But now in light of a massive recall, a number of those advertisers--or at least their attorneys--are trying to distance themselves from that very same truth. I'm talking of the creative ad strategy that's...
Friday, Mar. 23, 2007
Golf never held any interest for me, until Tiger Woods. But even in the pre-Tiger era, I'd have been drawn to an upcoming event on the links designed to benefit Habitat for Humanity (HFH) International. Sponsored by HFH's Greater Los Angeles chapter, the first annual Dawn to Dusk Habitat For...
Friday, Mar. 9, 2007
As a follow-up to last month's (SHOOT, 2/23) remembrance of the late Walter ("Wally") Tannenbaum--penned by Matt Miller, president/CEO of the Association of Independent Commercial Producers (AICP )--some fond recollections from director George Gage were relayed to us. In that Tannenbaum loved to...