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Displaying 401 - 410 of 417
Friday, Apr. 21, 2000
With 100 companies showcasing streaming media, numerous booths touting interactive television, and a slew of Internet-based exhibitors, last week's National Association of Broadcasters' (NAB) convention in Las Vegas underscored the fact that new creative challenges are fast emerging for the...
Friday, Apr. 14, 2000
Advertising aimed at kids has come under increasing scrutiny, and deservedly so. It's also a genre to which a creative stigma has been attached over the years, perhaps not so deservedly. But this week's entries in "The Best Work You May Never See" gallery (see pg. 15)—The Peace Council's "Hole"...
Friday, Apr. 7, 2000
The Association of Imaging Technology and Sound (ITS) continues to make progress in its Washington, D.C., lobbying efforts. It recently enlisted the support of Rep. W.J. "Billy" Tauzin (R-La.), chairman of the House Telecommunications Subcommittee, which has jurisdiction over the Federal...
Friday, Mar. 31, 2000
It was a special evening for Ken Yagoda, executive VP/ director of broadcast production at Young & Rubicam, New York. TV Cares, a committee of the Academy of Television Arts & Sciences (ATAS), held its annual Ribbon of Hope celebration earlier this month (3/11) at the Leonard Goldenson...
Friday, Mar. 24, 2000
Different applications of the Web continue to emerge vis à vis the advertising industry. In this week's issue, reporter Sarah Woodward explores the prospects for discovering up-and-coming directors via Web entertainment sites. Her page one story notes the potential for ad agency and production...
Friday, Mar. 17, 2000
The "Your Shot" below this column is a remembrance of executive producer John Romeyn, by Flying Tiger Films' partner/exec. producer Jeff Devlin. Romeyn passed away on March 1 due to respiratory failure; he was 57. Besides a lasting body of work over a career of more than 30 years, Romeyn left...
Friday, Mar. 10, 2000
During the course of 2000, as SHOOT closes in on its 40-year anniversary, we will reflect on significant developments of the past and relate them to prospects for the future as new ad forms and ways of doing business evolve. Having said that, it's also often true that the more things change, the...
Friday, Mar. 3, 2000
This week's "DTV and Advertising" supplement to SHOOT offers an update on the prospects for digital lensing of commercials. While film remains and figures to continue being the dominant spotmaking medium, experimentation in DV is starting to emerge on both sides of the Atlantic. As reported in the...
Friday, Feb. 25, 2000
The second entry in this week's "The Best Work You May Never See" gallery—Auburn University's "Rock-A-Bye," directed by Karsten of Green Dot Films, Santa Monica, for Birmingham, Ala.-based agency Lewis Communications (see p. 17)—is breakthrough work for the usually deadly dull ad category promoting...
Friday, Feb. 18, 2000
The ties between advertising and politics have been strong over the years—some would say too strong, given that television time has become dangerously important in helping to determine the outcome of national, state and even local elections. One school of thought is that TV stations should be...