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Displaying 301 - 310 of 425
Friday, Oct. 4, 2002
FOX Sports' "Beware of Things Made In October" campaign has been ubiquitous on this year's awards circuit. Promoting Major League Baseball's post season, the spots "Nail Gun," "Boat" and "Leaf Blower"—directed by Baker Smith of Harvest, Santa Monica, for TBWA/Chiat/Day, San Francisco—have either...
Friday, Sep. 27, 2002
My recollection is that I first heard it years ago from Frank Stiefel, principal in the longstanding Stiefel+Company and now executive VP at @radical.media. He observed, and I'm paraphrasing, that one of the most remarkable aspects of the commercialmaking business is the inherent trust involved as...
Friday, Sep. 20, 2002
Wendol Jarvis is becoming a franchise owner of a Papa Murphy's pizza parlor. While that would hardly seem to be industry news, it is when you realize his former occupation: director of the Iowa Film Office, an entity that he helped to create in 1984. According to an Associated Press report, Jarvis...
Friday, Sep. 13, 2002
In the immediate aftermath of the 9/11 tragedy, this column contained significant white space. We left a portion blank intentionally for two prime reasons. The white space represented a moment of silence to honor the dead and to express the entire SHOOT staff's condolences to the victims' families...
Friday, Sep. 6, 2002
Masters In Advertising
OK, I confess. I was brought up in a politically liberal household—before the word "liberal" somehow came to carry negative connotations. It wasn't unusual for family dinner-table talk to touch upon issues of the day, including civil rights, the separation of church and state, gun control and...
Friday, Aug. 30, 2002
In The Zone
The ad-supported Video On Demand (VOD) experiment reaching Cox Communications' digital cable households in San Diego at least offers food for thought (see story, p. 1) and, at most, could prove to be of lasting significance. The four-month VOD trial service, which Cox has dubbed FreeZone, might...
Friday, Aug. 23, 2002
TV commercial/film location scout Scott Dewees knows something about survival. Fifteen years ago, he was diagnosed as being HIV-positive. At that time, he was just embarking on his current career. The Southern California resident has since firmly established himself in the industry. He remains...
Friday, Aug. 16, 2002
Divergent views on convergence were articulated during last month's confab entitled "Advertising in the Digital Age: The Future of TV?" The evening session—which included a panel discussion and keynote addresses—was presented by The Carmel Group, a Monterey, Calif.-based research and consulting...
Friday, Aug. 9, 2002
The Massachusetts Film Office (MFO) became the first state film commission to fall by the wayside due to the current wave of budgetary crises (see story, p. 1). In recent months, local film commissions have been shuttered, including those in St. Louis and Boston. And while the state and municipal...
Friday, Aug. 2, 2002
Getting a phone call from Dan O'Brien, CEO of Brief Original Broadcasts (BOB), shortly after he had attended the Cable & Telecommunications Association for Marketing (CTAM) confab in Boston seemed somehow fitting. Among the developments at the CTAM event was the unveiling of a study from media...