Displaying 321 - 330 of 421
Friday, Apr. 5, 2002
CPM
Running TV advertising to reach a target audience of 2,000 people hardly seems a prudent investment when assessing the media buy from a standard cost-per-thousand (CPM) barometer. But UFW—standing for United Farm Workers—renders CPM irrelevant in one particular case, underscoring the power of...
Friday, Mar. 29, 2002
Inclusion
Building upon what had been the successful Southern California chapter of the Association of Imaging Technology and Sound (ITS), and applying lessons learned from the national ITS—which failed to generate the necessary support for survival—a group of key players has formed the Hollywood Post...
Friday, Mar. 22, 2002
Nutritious Breakfast
The importance of arts education to our industry and to society in general has been discussed in previous installments of this column, as well as chronicled in assorted SHOOT news stories. Suffice it to say that the visual effects/CG business and new-media sectors in the U.S. are grappling with...
Friday, Mar. 15, 2002
Intellectual Property
As smart-ass college kids who were liberal arts majors, we'd joke with each other about career choices. Invariably our prospective occupations would benefit society in some tangible fashion. And more than once, I'd hear a colleague joke—and I'm paraphrasing, "It doesn't matter how much money I make...
Friday, Mar. 8, 2002
Last Laugh
He who laughs, lasts." I heard this saying years ago, but don't know its author. Nonetheless, that quotation instantly popped into my head upon hearing about the death of Oscar-winning cartoon director Chuck Jones, who passed away on Feb. 21, at the age of 89. Indeed, Jones' sense of humor will...
Friday, Mar. 1, 2002
Clutter Vision
A tale of two studies—each with a woeful message. According to the 2001 Television Commercial Monitoring Report released last month by the American Association of Advertising Agencies (AAAA) and the Association of National Advertisers (ANA), spot clutter increased in virtually all TV dayparts. The...
Friday, Feb. 22, 2002
Proof Negative
Following the loosening of TV advertising restrictions on pharmaceuticals, spots in that product category have since become prevalent, if not inescapable. And according to recent published reports, these commercials have helped create a greater consumer demand for specific medicines, causing a...
Friday, Feb. 15, 2002
73
As reflected in last week's Super Bowl feedback story, the agency creatives in our informal poll weren't too enamored of this year's crop of Big Game ads. And generally those who picked their favorites seemed to gravitate to one of the Anheuser-Busch comedy spots. That sentiment apparently extended...
Friday, Feb. 8, 2002
Food For Thought
Maybe it's the bleeding heart in me—or just an inherently offbeat sense of free association—but the Super Bowl feedback and Directors Guild of America (DGA) spot nominee stories on page one of this issue are strangely and poignantly connected. Super Bowl parties at households and public venues are...
Friday, Feb. 1, 2002
Pound Wise, Not Penny Foolish
As reported in SHOOT last month, Gov. Gray Davis' proposed budget for California's 2002-'03 fiscal year contained some welcome news for the ad industry. Despite a state budget deficit estimated to exceed $12 billion, Gov. Davis apportioned $10 million to fund an additional year of Film California...

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