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Displaying 411 - 420 of 421
Friday, Mar. 10, 2000
During the course of 2000, as SHOOT closes in on its 40-year anniversary, we will reflect on significant developments of the past and relate them to prospects for the future as new ad forms and ways of doing business evolve. Having said that, it's also often true that the more things change, the...
Friday, Mar. 3, 2000
This week's "DTV and Advertising" supplement to SHOOT offers an update on the prospects for digital lensing of commercials. While film remains and figures to continue being the dominant spotmaking medium, experimentation in DV is starting to emerge on both sides of the Atlantic. As reported in the...
Friday, Feb. 25, 2000
The second entry in this week's "The Best Work You May Never See" gallery—Auburn University's "Rock-A-Bye," directed by Karsten of Green Dot Films, Santa Monica, for Birmingham, Ala.-based agency Lewis Communications (see p. 17)—is breakthrough work for the usually deadly dull ad category promoting...
Friday, Feb. 18, 2000
The ties between advertising and politics have been strong over the years—some would say too strong, given that television time has become dangerously important in helping to determine the outcome of national, state and even local elections. One school of thought is that TV stations should be...
Friday, Feb. 11, 2000
Say Hey, # 24. Feb. 24 and March 24—a pair of dates which doesn't seem all that significant. But each, in its own way, underscores the strides that commercialmaking has made in recent years, in terms of gaining much-deserved recognition from the Hollywood establishment as an art form. On Feb. 24,...
Friday, Feb. 4, 2000
The relevance of the Sundance Independent Film Festival to the commercialmaking community has taken on additional dimensions this year, as chronicled by reporter Sarah Woodward in a two-part story, the first installment of which is in this week's issue (see p. 1). Continuing are the traditional...
Friday, Jan. 28, 2000
The commercial community has received some encouraging news relative to anti-runaway production bills on both the national and state level. A proposed federal wage tax credit—originally thought to cover features and TV/cable programs—would also apply to certain spots (see lead story, p. 1) if...
Friday, Jan. 7, 2000
Jay Friedman, a researcher at HKM Productions, is a member of the Association of Independent Commercial Producers' new technologies committee, which is chaired by AICP/Minnesota president Kirk Hokanson, executive producer of Voodoo Films. Friedman heads a subcommittee that's examining the impact of...
Friday, Jun. 18, 1999
SPOT.COM.MENTARY: "Best" Honors
WHILE SHOOT TAKES pleasure in uncovering obscure, creatively worthwhile spots in "The Best Work You May Never See," there's a heightened gratification when some of that fare goes on to gain wider spread recognition. Most recently, three such commercials were honored-two at The AICP Show and one by...
Friday, Feb. 5, 1999
SPOT.COM.MENTARY: Moguls 'R Us
THERE'S BEEN QUITE A BUZZ recently over the past, present and future of entertainment talent representation, with some of the conversation tangentially but meaningfully linked to the spotmaking business. The present is embodied in the imbroglio between Michael Ovitz and Creative Artists Agency. The...