Displaying 321 - 330 of 415
Friday, Feb. 22, 2002
Proof Negative
Following the loosening of TV advertising restrictions on pharmaceuticals, spots in that product category have since become prevalent, if not inescapable. And according to recent published reports, these commercials have helped create a greater consumer demand for specific medicines, causing a...
Friday, Feb. 15, 2002
73
As reflected in last week's Super Bowl feedback story, the agency creatives in our informal poll weren't too enamored of this year's crop of Big Game ads. And generally those who picked their favorites seemed to gravitate to one of the Anheuser-Busch comedy spots. That sentiment apparently extended...
Friday, Feb. 8, 2002
Food For Thought
Maybe it's the bleeding heart in me—or just an inherently offbeat sense of free association—but the Super Bowl feedback and Directors Guild of America (DGA) spot nominee stories on page one of this issue are strangely and poignantly connected. Super Bowl parties at households and public venues are...
Friday, Feb. 1, 2002
Pound Wise, Not Penny Foolish
As reported in SHOOT last month, Gov. Gray Davis' proposed budget for California's 2002-'03 fiscal year contained some welcome news for the ad industry. Despite a state budget deficit estimated to exceed $12 billion, Gov. Davis apportioned $10 million to fund an additional year of Film California...
Friday, Jan. 25, 2002
In The Cards
As agencies and clients grapple with what's appropriate in terms of humor and/or emotion in their commercial messages for the Super Bowl (see page one story) and the Winter Olympics (to be previewed in our 2/1 issue), examples of the proper balance sit on my desk. No, they're not reels. Though to...
Friday, Jan. 18, 2002
1/21
We're gratified whenever an entry in our "The Best Work You May Never See" gallery goes on to actually be seen by an audience larger than expected. This week, we're particularly proud to see what last year was a regional spot now attain international exposure. The PSA, titled "Bus," reminds us of...
Friday, Jan. 11, 2002
Economics 101
The situation unfolding relative to the Washington State Film Office prompts my hearkening back to Father Guido Sarducci's comedy routine—I think it was called "the minute university"—on the original Saturday Night Live. During the bit, he cited various subjects, distilling them down to what we...
Friday, Jan. 4, 2002
What Gives?
Tis better to give than to receive. This time-honored adage is among the most valuable lessons learned from 2001 as we make our resolutions for the New Year. The events of '01—as reflected in SHOOT's forecast for '02 (see page 1 story) and this week's feature article on Brotherhood (see page 7)—...
Friday, Dec. 14, 2001
Vendors Beware
If they were foreign films, three of the articles on this week's front page would carry subtitles that include the headline on this column. Indeed, a caveat for U.S. support service companies is unfortunately apropos in light of such factors as runaway production—as reflected in the lead story on...
Friday, Dec. 7, 2001
Seeing Orange
Launched in 1995, Santa Monica-based The Finish Line has extended its Southern California reach with the opening last week (11/27) of a second facility, this one in the Orange County community of Costa Mesa (see story, p. 7). The Finish Line's decision to expand regionally grew out of global and...

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