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Displaying 381 - 390 of 418
Friday, Jan. 5, 2001
Ad Power II
The last spot.com.mentary of 2000 provided an overview of the positive role advertising has played in the war against tobacco. In California, for example, a multi-faceted educational campaign—including high-profile TV spots—has helped to reduce smoking rates among adults and teenagers. In the...
Friday, Dec. 15, 2000
In recent years, SHOOT has made a commitment to reporting on anti-smoking spots—whether these be national in the form of the American Legacy Foundation work out of Arnold Communications, Boston, and Crispin Porter+Bogusky Advertising (CP+B), Miami, or efforts by individual states. The latter...
Friday, Dec. 8, 2000
Developing homegrown talent is key for the U.S. in the battle to retain and attract production in what's become an intensely competitive global market. Past installments of this column have focused on the importance of arts as well as high-tech education to help open up opportunities for young...
Friday, Dec. 1, 2000
Since its inception some eight and a half years ago, the Streetlights Production Assistant Program, a Hollywood-based nonprofit organization, has received numerous community service awards for helping economically disadvantaged ethnic minorities gain entry into spot and longform production. Honors...
Friday, Nov. 24, 2000
To have Florida as the focus of this week's Special Report is well timed, given that the state has been the focus of the country—and of litigation—relative to its precious, presidential election-deciding electoral college votes. Whatever your political orientation, the essential lesson to be...
Friday, Nov. 17, 2000
In our special 40th Anniversary Supplement on Nov. 3, the value of history and its relevance to today and tomorrow were clearly borne out. There are distinct parallels that can be drawn between the past and the present—and between the past and our industry's future. The adage that we can learn from...
Friday, Nov. 10, 2000
The Association of Film Commissioners International (AFCI) is embarking on a pivotal change in its managerial structure (see separate story, p. 1). Over the next eight to 10 months, the association hopes to transition from being handled by a management company to securing a full-time staff...
Friday, Nov. 3, 2000
Prior to the actors' strike against the advertising industry, The Camera House in North Hollywood had been averaging business growth at a monthly clip of about 20 percent during its year-plus existence. Starting on May 1—day one of the strike—that pattern reversed, with the camera rental shop...
Friday, Oct. 27, 2000
A little more than six months ago, the Association of Independent Commercial Producers (AICP) and the Association of Music Producers (AMP) entered into a strategic alliance (SHOOT, 4/14, p. 1). Now, the first major development nurtured to some extent by that partnership is a set of AMP Music...
Friday, Oct. 20, 2000
The shortage of homegrown talent for the high-tech industry—including computer animation and visual effects houses—has been chronicled in SHOOT over the years. Various solutions have been put forth to address the problem, the highest-profile—albeit short-term—remedy being an increase in the annual...