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Displaying 71 - 80 of 419
Friday, Jan. 21, 2011
The title of this spot.com.mentary installment is that of a seminal book by Vance Packard. Released in 1957, The Hidden Persuaders contended that a significant percentage of advertising was insidiously manipulative, deploying consumer motivational research and other psychological techniques,...
Friday, Dec. 17, 2010
Last month's 50th Anniversary Issue of SHOOT included assorted reflections on mentorship. Consider this column an addendum to that coverage, the bookends being the induction back in March of Mike Hughes into The One Club's Creative Hall of Fame, and last month's hiring of Fabio Costa, formerly a...
Tuesday, Nov. 30, 2010
spot.com.mentary: Anniversary Vision
While hindsight is 20/20, I wouldn't trade it for the 32/50 vision I've enjoyed as a contributor to SHOOT's coverage of the industry for 32 of the past 50 years. This publication continues to be a great perch from which to view an evolving community both in terms of art and commerce. SHOOT helped...
Friday, Oct. 15, 2010
I find myself in the awkward position--particularly during tough economic times--of criticizing a policy that is significantly increasing the number of commercials being made. It's counter to numerous stands we have taken over the years to stimulate spotmaking and branded content opportunities as...
Friday, Sep. 24, 2010
This column has been a strong proponent of commercials and branded content gaining eligibility for tax credits, rebates and other filming incentive programs. Thankfully a growing number of states has seen the prudence of such inclusion yet ironically California--long regarded as the film/TV...
Friday, Aug. 20, 2010
spot.com.mentary: John Urie
After a long illness, John Urie passed away on June 26 at his home in Santa Paula, Calif. He was 83. The loss of his life has been felt by assorted people throughout the industry because he gave life to so many of their careers and made so many friends along the way. Before the web and new director...
Friday, Jun. 18, 2010
Coach/philosopher John Wooden recently passed away at the age of 99. He is generally regarded as the finest sports coach ever, not just for improving his players' basketball games but more importantly for helping them to improve as people. His life lessons have often taken the form of so-called "...
Friday, May. 7, 2010
As SHOOT's 8th annual New Directors Showcase approaches, there's context to be had from and for a first-time SHOOT event that same day (Tuesday, May 11) at the same venue, the DGA Theatre in New York City. The evening New Directors Showcase event has been expanded to include the launch of a daytime...
Friday, Apr. 16, 2010
Our ongoing Cinematographers Series--the last installment of which appeared in our March 19th Spring Directors Issue--has put us, and hopefully you, more in touch with the artistry of assorted shooters over the years. Yet putting us even more deeply in touch with that artistry--and its potential to...
Friday, Mar. 19, 2010
According to the seventh annual AICP Survey of the Commercial Production Industry (see separate story), Southern California's share of spot production stood at 48 percent in 2008. While that sounds like a healthy figure, clearly the business is eroding in the Golden State. For '07, the AICP Survey...