- Articles | Series
- Columns | Departments
- Publicity News
- Events Calendar
- PDF Back Issues
- Trending Now
- My Membership
Displaying 31 - 40 of 417
Thursday, Aug. 21, 2014
SHOOT.com.mentary: Branded Discontent
The art and strategy of branding has been an integral part of SHOOT ’s coverage over the years. And companies branding themselves smartly is good business--not just for them but the media outlets through which they impart their message and persona. Ironically, a good number of these outlets have...
Thursday, Jul. 24, 2014
spot.com.mentary: Calling The Shots
In a Los Angeles Film Festival session titled “Women Who Call The Shots,” panelists including showrunner Marta Kauffman (co-creator/executive producer of Friends ), writers/directors Debra Granik ( Winter’s Bone ), Gina Prince-Bythewood ( Love & Basketball ) and Nicole Holofcener ( Enough Said...
Friday, May. 16, 2014
spot.com.mentary: On Edge
The social media dynamic is tantamount to the proverbial double-edged sword. Consider the case of General Mills, parent company to such brands as the venerable Cheerios. Last year, the company was commended for its response to mean-spirited feedback on YouTube. Last month, it earned well-deserved...
Friday, Apr. 18, 2014
As we view entries for SHOOT’s 12th annual New Directors Showcase—which will be unveiled on May 22 at the DGA Theatre in NYC ( http://www.shootonline.com/eventregister )—the importance of such industry dynamics as mentorship and providing opportunities for aspiring talent become clearly evident...
Friday, Mar. 21, 2014
spot.com.mentary: Life After Pi
This week’s Chat Room is with Scott Leberecht, a staffer at Rhythm & Hues, and director of the short documentary Life After Pi, which chronicles the massive layoffs at the company and its Chapter 11 bankruptcy declaration in January 2013, a mere 11 days before several artists there won the...
Friday, Feb. 21, 2014
spot.com.mentary: Medium Is The Message
“We had an emotional tenor to the work that was very patriotic, nostalgic. It felt kind of like we were licking our wounds,” said Pete Harvey, partner/creative director at barrettSF in his assessment of this year’s crop of Super Bowl spots. “With the recession, the economy in recovery, coming out...
Thursday, Jan. 23, 2014
spot.com.mentary: A Remembrance
The last time I saw Fred Rheinstein--founder of The Post Group, a company he sold in 2005--was at the Hollywood Post Alliance (HPA) Awards in November 2007 when he received the Lifetime Achievement Award. HPA president Leon Silverman said of Rheinstein at the time, “Today’s postproduction industry...
Friday, Dec. 13, 2013
spot.com.mentary: Bell Ringers
Under the awards season radar is one competition that richly deserves a much higher profile. Last month, the Ad Council bestowed its Gold, Silver and Bronze Bells at its 60th annual Public Service Award Dinner in New York. The Bells are in recognition of pro bono efforts created and crafted to...
Friday, Oct. 18, 2013
Blink your eyes and before you know it the holiday season will be upon us. But we can't lose sight of what this time of year means and how we should and need to respond accordingly. There are myriad ways to be true to the spirit of the season by helping others--both those we know as well as people...
Friday, Sep. 20, 2013
Bill Weems. I never met Bill. I talked to him once on the phone. Otherwise I only knew him by reputation. But he comes to mind frequently, most recently during last week's 12-year anniversary of the 9/11 attacks. Bill was a commercial producer who was among the victims of hijacked United Airlines...