- Articles | Series
- Columns | Departments
- Publicity News
- Events Calendar
- PDF Back Issues
- Trending Now
- My Membership
Displaying 121 - 130 of 417
Friday, Jun. 22, 2007
This week's Hispanic Advertising Series story centers on agencies who have adopted a holistic approach to the marketplace, embracing the connection between Hispanic and mainstream culture. "The Hispanic dynamic is exploding in popular culture," affirmed Laurie Malaga, director of production at ad...
Friday, Jun. 8, 2007
With this week's wrap-up coverage of SHOOT's New Directors Showcase event at the DGA Theatre in New York, appropriately we also have in this issue several notable ad agency artisans chiming in on the importance of uncovering new directorial talent. At the event itself, panelist Peter Nicholson,...
Friday, May. 25, 2007
As this issue's coverage celebrates the talent in SHOOT's fifth annual New Directors Showcase--honored during a screening/panel discussion/reception event at the DGA Theatre in New York--I'd like to take the opportunity to reflect on the competition. Ironically while five years is a short span, my...
Friday, May. 11, 2007
In the lead entry of this week's Short Takes column, we cover the "Elect Susie" campaign created by Fallon Minneapolis for the Children's Defense Fund (CDF). The work is designed to help build awareness of CDF's legislative program called the "Healthy Child Campaign," which looks to address the...
Friday, Apr. 27, 2007
A dizzying array of HD-related products, announcements and discussion marked the recently concluded National Association of Broadcasters (NAB) convention in Las Vegas, generating much food for thought across all industry sectors, including ad agencies, production houses and the post community. And...
Friday, Apr. 13, 2007
Fraught with irony is a case of truth in advertising in which advertisers have been truthful. But now in light of a massive recall, a number of those advertisers--or at least their attorneys--are trying to distance themselves from that very same truth. I'm talking of the creative ad strategy that's...
Friday, Mar. 23, 2007
Golf never held any interest for me, until Tiger Woods. But even in the pre-Tiger era, I'd have been drawn to an upcoming event on the links designed to benefit Habitat for Humanity (HFH) International. Sponsored by HFH's Greater Los Angeles chapter, the first annual Dawn to Dusk Habitat For...
Friday, Mar. 9, 2007
As a follow-up to last month's (SHOOT, 2/23) remembrance of the late Walter ("Wally") Tannenbaum--penned by Matt Miller, president/CEO of the Association of Independent Commercial Producers (AICP )--some fond recollections from director George Gage were relayed to us. In that Tannenbaum loved to...
Friday, Feb. 23, 2007
In this politically correct era--or error, which might be a more apt description--some Super Bowl work didn't make the cut. Snickers' "Mechanics," in which two men meet in the middle of a Snickers bar and end up kissing, got pulled after objections from GLADD and others who felt that the ad was...
Friday, Feb. 9, 2007
According to political pundits, the Democratic Presidential hopefuls are doing a better job of deploying the Internet than their Republican counterparts. However, what remains to be seen is how the advertising industry will use the web in hopes of influencing the 2008 election. No matter what your...