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Displaying 121 - 130 of 414
Friday, May. 11, 2007
In the lead entry of this week's Short Takes column, we cover the "Elect Susie" campaign created by Fallon Minneapolis for the Children's Defense Fund (CDF). The work is designed to help build awareness of CDF's legislative program called the "Healthy Child Campaign," which looks to address the...
Friday, Apr. 27, 2007
A dizzying array of HD-related products, announcements and discussion marked the recently concluded National Association of Broadcasters (NAB) convention in Las Vegas, generating much food for thought across all industry sectors, including ad agencies, production houses and the post community. And...
Friday, Apr. 13, 2007
Fraught with irony is a case of truth in advertising in which advertisers have been truthful. But now in light of a massive recall, a number of those advertisers--or at least their attorneys--are trying to distance themselves from that very same truth. I'm talking of the creative ad strategy that's...
Friday, Mar. 23, 2007
Golf never held any interest for me, until Tiger Woods. But even in the pre-Tiger era, I'd have been drawn to an upcoming event on the links designed to benefit Habitat for Humanity (HFH) International. Sponsored by HFH's Greater Los Angeles chapter, the first annual Dawn to Dusk Habitat For...
Friday, Mar. 9, 2007
As a follow-up to last month's (SHOOT, 2/23) remembrance of the late Walter ("Wally") Tannenbaum--penned by Matt Miller, president/CEO of the Association of Independent Commercial Producers (AICP )--some fond recollections from director George Gage were relayed to us. In that Tannenbaum loved to...
Friday, Feb. 23, 2007
In this politically correct era--or error, which might be a more apt description--some Super Bowl work didn't make the cut. Snickers' "Mechanics," in which two men meet in the middle of a Snickers bar and end up kissing, got pulled after objections from GLADD and others who felt that the ad was...
Friday, Feb. 9, 2007
According to political pundits, the Democratic Presidential hopefuls are doing a better job of deploying the Internet than their Republican counterparts. However, what remains to be seen is how the advertising industry will use the web in hopes of influencing the 2008 election. No matter what your...
Friday, Jan. 26, 2007
In an installment of this column last month (12/15), we promoted the first annual Downhill Derby, a soapbox derby race created to raise funds for The Boys and Girls Clubs of Los Angeles. The event, which took place on Jan. 7, was a major success made possible by assorted participants from the...
Friday, Jan. 12, 2007
While the means took a different form this time--an eBay auction--the end happily remained the same as the Association of Music Producers (AMP) raised money for Mr. Holland's Opus, a foundation that supports music education and its many benefits through the donation and repair of musical...
Friday, Dec. 15, 2006
While this column has been my soapbox for a number of years, this marks the first time it's been used to promote a soapbox derby race. But we're proud to do so in that the event--dubbed the first annual Downhill Derby , the brainchild of Josh Canova, owner/executive producer of Detour Films ,...