Displaying 131 - 140 of 414
Friday, Dec. 1, 2006
Spot.com.mentary
The watchword is "caution" when it comes to watching TV. That became evident during some water cooler conversation I recently overheard on the Raleigh Studios lot in Los Angeles, home to SHOOT's new West Coast office. A couple of people were discussing the most recent episode of Lost. Unfortunately...
Friday, Nov. 17, 2006
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Veteran DP David Darby described Terry Clairmont, co-founder/CEO/treasurer of motion picture camera rental company Clairmont Camera, in three words: "Friend, mentor, sage." Clairmont passed away on Oct. 28 at his brother Denny's home after a brief battle with lung cancer. Terry was 64. Denny and...
Friday, Nov. 3, 2006
Spot.com.mentary
In SHOOT's recent online survey asking for feedback on last month's Advertising Week in New York, the majority of respondents felt that the event did a good job of promoting the industry but unfortunately was undermined by yet another crop of negative political advertising that is an embarrassment...
Friday, Oct. 20, 2006
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Media fragmentation is a pervasive topic in our industry. It crops up in several of this week's Directors Series profiles, for instance, with such projects as viral spots, Web shorts, Internet events and targeted cable series bringing helmers into creative prominence. Fragmentation is also what...
Friday, Oct. 6, 2006
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As reported in SHOOT, an increasing number of ad agencies and clients have instituted vendor diversity initiatives, a prime example being GSD&M, Austin, Texas, which is actively seeking and in some cases hiring qualified minority and/or woman-owned production houses. Estimates are that some 90...
Friday, Sep. 8, 2006
Spot.com.mentary
In this week's Agency Creative Series, we have reflections from creative directors behind three primetime Emmy Award-winning commercials on the challenges that lie ahead for the industry. In that spirit, we present in this column some observations on "The Future of Creative Leverage" as excerpted...
Friday, Aug. 18, 2006
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In covering Daniel Russ' recent move from his post as senior VP/group creative director at GSD&M, Austin, Texas, to executive creative director at R&R Partners, overseeing the work of that agency's five shops in Las Vegas, Phoenix, Salt Lake City, Reno and Washington, D.C., SHOOT noted that...
Friday, Jul. 21, 2006
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I magine that the networks are kind of freaking out about Nielsen's intent to start monitoring advertising ratings, not just the program components," observed John Leverence, VP, awards, for the Academy of Television Arts and Sciences (ATAS). "Especially since the cost of advertising would no...
Thursday, Jun. 22, 2006
Spot.com.mentary
The American Advertising Federation (AAF) is known on several prime fronts--for one, its ADDY Awards competition which earlier this month bestowed its national best-of-show honor on Microsoft Xbox 360's "Jump Rope" directed by Frank Budgen of Gorgeous, London, and bicoastal Anonymous Content for...
Thursday, Jun. 8, 2006
Spot.com.mentary
Though SHOOT has been identifying, new, up-and-coming directorial talent for many years--on a weekly basis in terms of our news coverage, in the context of our Directors Series/Special Reports which regularly contain a feature on new helmers, and in the scope of our weekly "The Best Work You May...

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