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Displaying 141 - 150 of 414
Friday, May. 26, 2006
This week's feature on the Kangaroo Project puts the spotlight on a two-pronged competition, now in its fifth year, that annually turns out a PSA which not only addresses a socially worthwhile issue but also gains significant exposure through guaranteed airtime. In the process, up-and-coming...
Wednesday, May. 10, 2006
As reflected in this week's lead story, New York has passed a major financial incentives package to promote filming of commercials in the state. The measure represents not only a victory for New York but for the spotmaking community at large. Also on this week's front page, a slight decrease in on-...
Thursday, Apr. 20, 2006
The industry awards season is coming fast upon us. While the Cannes International Advertising Festival and the AICP Show are among those that cast a large shadow, there are some smaller yet well-established specialty competitions that merit attention and have some pre-show coverage in this week's...
Thursday, Apr. 6, 2006
While some forms of sponsored content blur the line between advertising and entertainment, there are some lines that should not--and cannot--be broken. Well make that should not, because the can is, alas, happening in a number of markets as product integration has made its way into local newscasts...
Thursday, Mar. 23, 2006
Reaching a maximum audience of several hundred thousand at a time hardly seems like nirvana for mass marketers. But 18 major advertisers--including Pontiac, Dell and Marriott--have shrewdly embraced that opportunity when it was offered by CBS. The eye network is making the early round games of the...
Thursday, Mar. 9, 2006
In 2004, the State of New York passed landmark tax credit legislation designed to encourage filming in the Empire State--and indeed it has done just that in terms of theatrical features and TV programs. For example, '05 was New York City's busiest production year in more than a decade--location...
Thursday, Feb. 23, 2006
"Bleep" is the title of one of our entries in this week's "The Best Work You May Never See" gallery. The PSA promotes safe and courteous driving--but the significance of the project goes well beyond the subject matter. "Bleep" is the latest spot from The Kangaroo Project, now in its fourth year...
Friday, Feb. 10, 2006
Brian Burgoyne, Rodrigo Rocha-Campos and Joseph White. While they are hardly industry household names, these three artisans represent a mainstay staple vital to the health of the filmmaking community: up-and-coming talent. Burgoyne of the American Film Institute (AFI), Rocha-Campos of Florida State...
Thursday, Feb. 2, 2006
The Super Bowl is an all encompassing media event--even more so this year as evidenced by two seemingly incongruous statements that both ring true. "I've got to get my big screen TV in time for the Super Bowl," says one consumer. Meanwhile another--or even the same consumer--could be heard to utter...
Friday, Jan. 27, 2006
Past installments of this column have focused on industry relief efforts in the wake of the devastation wrought on the Gulf Coast by Hurricanes Katrina and Rita. We covered the initiative taken by individual directors such as John O'Hagan of RSA and Matt Ogens, formerly of Headquarters. These...