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Saturday, Oct. 1, 2005
Happy St. Patrick's Day
Watching a NCAA basketball tournament game and playing billiards at a restaurant/bar might not sound like the most socially progressive evening. But it was this past Thursday (3/17) since it took the form of a St. Patrick's Day fundraiser in Santa Monica for Southern California's Advertising...
Saturday, Oct. 1, 2005
"Punch Drunk"
In this week's e.dition, SHOOT wraps its two-part coverage of ad agency feedback assessing the creativity--or lack thereof--contained in this year's Super Bowl spot crop. Ironically, advertising that would have upgraded the field has had to stay on the sidelines in recent years--namely the...
Saturday, Oct. 1, 2005
To Your Health
Featured prominently in last week's "The Best Work You May Never See" was a spec spot for the American Lung Association in which the perils of smoking are paralleled to walking in front of moving car traffic. Directed by Paul Santana, "Odds" points out that every day 3,000 people start smoking--and...
Saturday, Oct. 1, 2005
Remembrance
In its coverage of the music scene, SHOOT has over the years run several pieces relating to the role of musicologists, particularly during these litigious times when it comes to cases of musical copyright infringement in the ad arena. Indeed, musicologists have attained greater prominence in our...
Saturday, Oct. 1, 2005
By Design
On Feb. 12, production designer Lauryn LeClere won an Art Directors Guild Award for her work on FEMA's "Ignoring The Storm." The honor is meaningful not only for LeClere individually but also production designers collectively--particularly for those artisans active in commercials. This marked the...
Saturday, Oct. 1, 2005
Abel Mind and Body Of Work
In last week's e.dition, SHOOT 's Visual Effects Series offered insights and observations from those who created the effects for the three commercials nominated for Visual Effects Society (VES) Awards. The winner will be announced and honored during a gala awards ceremony on Feb. 16 in Los Angeles...
Saturday, Oct. 1, 2005
Blind Spot
There's a lot to like in the New York State and New York City filming incentive packages. There's also a lot not to like based on what's not in these anti-runaway production initiatives. Signed into law by Gov. George E. Pataki (R-N.Y.), the state program calls for New York to contribute $100...
Saturday, Oct. 1, 2005
A New Chapter
These seemingly contradictory terms paradoxically combine to form a clear message and sense of purpose, reflecting the new SHOOT , which has been bought by DCA Business Media, with Roberta Griefer returning as its publisher and assuming the ownership mantle from VNU. Much of the longstanding SHOOT...
Friday, Dec. 17, 2004
Remembrance
It's been seven years since David Steinbrecher served as legal counsel for the Association of Independent Commercial Producers (AICP). But he left a lasting impression during his AICP tenure from 1989-'97. Steinbrecher is a familiar surname to AICP rank and file. David's father, Stephen...
Friday, Dec. 3, 2004
Grand Hecate
Welcome to a boardroom meeting—but it's not in a boardroom. Instead, the session is taking place in the great outdoors, in the midst of rolling hills and a lush, expansive green landscape. As we get closer, we see that seven women are seated at the boardroom-like table. It turns out they are all...

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