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Friday, Feb. 15, 2008
Work In Progress
Past installments of this column have expressed how gratified we feel when projects recognized in SHOOT --particularly in "The Best Work You May Never See" gallery--go on to gain widespread exposure and acclaim. But such gratification was taken to another level, going outside our "Best Work"...
Friday, Jan. 25, 2008
As we enter the new year, it's tempting to look ahead, envisioning what might unfold and identifying key areas that will help to determine the course of 2008. To be sure, that brand of forward thinking was sprinkled throughout our first issue of 2008 as reflected in our Agency Creative and Edit...
Friday, Jan. 11, 2008
On Dec. 29, advertising legend Phil Dusenberry, former BBDO North America chairman, passed away at the age of 71 after battling advanced lung cancer ( SHOOT , Jan. 2). I have several remembrances of him over the years but perhaps the most telling doesn't require me to go all that far back. I...
Friday, Dec. 14, 2007
Even though "The Best Work You May Never See" gallery is now in its 10th year, the positive charge still resonates for SHOOT when a spot recognized in that gallery goes on to gain wider spread attention. In September, the Idaho Lottery's offbeat "Twister" spot earned "Best Work" distinction and now...
Friday, Dec. 7, 2007
When the great Mel Blanc passed away, Warner Bros. took out an ad in honor of the voice actor. It showed a spotlight beam cast down upon a microphone stand with nobody at the mike. Off to the side were Bugs Bunny, Porky Pig, Yosemite Sam, Sylvester, Foghorn Leghorn and Pepe Le Pew, their heads...
Friday, Nov. 23, 2007
Opus No. 4
The Association of Music Producers (AMP) hosted a West Coast Battle of the Ad Bands on Nov. 19 at the Mint in Los Angeles. While the mood was festive as ad agency folk who are members of different bands strutted their musical stuff--to reviews by a panel of AMP judges loosely reminiscent of the...
Friday, Nov. 9, 2007
The past year-plus has been good creatively in an unlikely product category--insurance. There's the Farmers Insurance "Lord of Mishap" spot from Campbell Ewald , the Liberty Mutual pay-it-forward campaign from Hill Holliday and Travelers' "Snowball" out of Fallon . "Snowball" not only garnered a...
Friday, Oct. 26, 2007
I learned something about the transition to DTV from a chance conversation with two people who have no expertise in digital television or HDTV. In fact they're not even in our industry. Their qualifications are that they are a senior citizen couple on a fixed household income and are unabashed...
Friday, Oct. 12, 2007
While SHOOT has chronicled the filming incentives push in assorted states throughout the country over the past several years--and California's inability to follow suit--somewhat lost in the argument for an anti-runaway production measure in the Golden State is the need to change public and...
Friday, Sep. 28, 2007
The new Venice, Calif.-based ad shop that Rupert Samuel, former director of integrated production at Crispin Porter+Bogusky , is partnered in (with fellow CP+B alumni Tom Adams, Paul Keister, Bob Cianfrone and Brian Rekasis) is called Goodness Manufacturing . And the Goodness moniker is most...