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Friday, Nov. 23, 2007
Opus No. 4
The Association of Music Producers (AMP) hosted a West Coast Battle of the Ad Bands on Nov. 19 at the Mint in Los Angeles. While the mood was festive as ad agency folk who are members of different bands strutted their musical stuff--to reviews by a panel of AMP judges loosely reminiscent of the...
Friday, Nov. 9, 2007
The past year-plus has been good creatively in an unlikely product category--insurance. There's the Farmers Insurance "Lord of Mishap" spot from Campbell Ewald , the Liberty Mutual pay-it-forward campaign from Hill Holliday and Travelers' "Snowball" out of Fallon . "Snowball" not only garnered a...
Friday, Oct. 26, 2007
I learned something about the transition to DTV from a chance conversation with two people who have no expertise in digital television or HDTV. In fact they're not even in our industry. Their qualifications are that they are a senior citizen couple on a fixed household income and are unabashed...
Friday, Oct. 12, 2007
While SHOOT has chronicled the filming incentives push in assorted states throughout the country over the past several years--and California's inability to follow suit--somewhat lost in the argument for an anti-runaway production measure in the Golden State is the need to change public and...
Friday, Sep. 28, 2007
The new Venice, Calif.-based ad shop that Rupert Samuel, former director of integrated production at Crispin Porter+Bogusky , is partnered in (with fellow CP+B alumni Tom Adams, Paul Keister, Bob Cianfrone and Brian Rekasis) is called Goodness Manufacturing . And the Goodness moniker is most...
Friday, Sep. 14, 2007
In late July noted cinematographer Laszlo Kovacs, ASC ( Easy Rider, Paper Moon, Five Easy Pieces, Ghost Busters ), passed away at the age of 74. In tribute to the artist, the American Society of Cinematographers last month announced that it is dedicating the 2008 Heritage Award competition for U.S...
Friday, Aug. 17, 2007
Normally testimonials aren't the most inspiring form of communication. But in the case of the ambitious LIME-AID initiative--an online auction of postproduction services designed to raise funds to help build a 75-bed orphanage, a 150-desk school and a clinic as well as provide a clean water supply...
Friday, Jul. 20, 2007
This week's story on the branded entertainment initiative that is funding the construction of an ambitious, much needed community center in New Orleans is certainly relevant from a business standpoint, showing how brand building and public service can go hand in hand, in this case entailing the...
Friday, Jun. 22, 2007
This week's Hispanic Advertising Series story centers on agencies who have adopted a holistic approach to the marketplace, embracing the connection between Hispanic and mainstream culture. "The Hispanic dynamic is exploding in popular culture," affirmed Laurie Malaga, director of production at ad...
Friday, Jun. 8, 2007
With this week's wrap-up coverage of SHOOT's New Directors Showcase event at the DGA Theatre in New York, appropriately we also have in this issue several notable ad agency artisans chiming in on the importance of uncovering new directorial talent. At the event itself, panelist Peter Nicholson,...