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Displaying 131 - 140 of 418
Friday, Feb. 9, 2007
According to political pundits, the Democratic Presidential hopefuls are doing a better job of deploying the Internet than their Republican counterparts. However, what remains to be seen is how the advertising industry will use the web in hopes of influencing the 2008 election. No matter what your...
Friday, Jan. 26, 2007
In an installment of this column last month (12/15), we promoted the first annual Downhill Derby, a soapbox derby race created to raise funds for The Boys and Girls Clubs of Los Angeles. The event, which took place on Jan. 7, was a major success made possible by assorted participants from the...
Friday, Jan. 12, 2007
While the means took a different form this time--an eBay auction--the end happily remained the same as the Association of Music Producers (AMP) raised money for Mr. Holland's Opus, a foundation that supports music education and its many benefits through the donation and repair of musical...
Friday, Dec. 15, 2006
While this column has been my soapbox for a number of years, this marks the first time it's been used to promote a soapbox derby race. But we're proud to do so in that the event--dubbed the first annual Downhill Derby , the brainchild of Josh Canova, owner/executive producer of Detour Films ,...
Friday, Dec. 1, 2006
The watchword is "caution" when it comes to watching TV. That became evident during some water cooler conversation I recently overheard on the Raleigh Studios lot in Los Angeles, home to SHOOT's new West Coast office. A couple of people were discussing the most recent episode of Lost. Unfortunately...
Friday, Nov. 17, 2006
Veteran DP David Darby described Terry Clairmont, co-founder/CEO/treasurer of motion picture camera rental company Clairmont Camera, in three words: "Friend, mentor, sage." Clairmont passed away on Oct. 28 at his brother Denny's home after a brief battle with lung cancer. Terry was 64. Denny and...
Friday, Nov. 3, 2006
In SHOOT's recent online survey asking for feedback on last month's Advertising Week in New York, the majority of respondents felt that the event did a good job of promoting the industry but unfortunately was undermined by yet another crop of negative political advertising that is an embarrassment...
Friday, Oct. 20, 2006
Media fragmentation is a pervasive topic in our industry. It crops up in several of this week's Directors Series profiles, for instance, with such projects as viral spots, Web shorts, Internet events and targeted cable series bringing helmers into creative prominence. Fragmentation is also what...
Friday, Oct. 6, 2006
As reported in SHOOT, an increasing number of ad agencies and clients have instituted vendor diversity initiatives, a prime example being GSD&M, Austin, Texas, which is actively seeking and in some cases hiring qualified minority and/or woman-owned production houses. Estimates are that some 90...
Friday, Sep. 8, 2006
In this week's Agency Creative Series, we have reflections from creative directors behind three primetime Emmy Award-winning commercials on the challenges that lie ahead for the industry. In that spirit, we present in this column some observations on "The Future of Creative Leverage" as excerpted...