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Displaying 141 - 150 of 417
Friday, Jul. 21, 2006
I magine that the networks are kind of freaking out about Nielsen's intent to start monitoring advertising ratings, not just the program components," observed John Leverence, VP, awards, for the Academy of Television Arts and Sciences (ATAS). "Especially since the cost of advertising would no...
Thursday, Jun. 22, 2006
The American Advertising Federation (AAF) is known on several prime fronts--for one, its ADDY Awards competition which earlier this month bestowed its national best-of-show honor on Microsoft Xbox 360's "Jump Rope" directed by Frank Budgen of Gorgeous, London, and bicoastal Anonymous Content for...
Thursday, Jun. 8, 2006
Though SHOOT has been identifying, new, up-and-coming directorial talent for many years--on a weekly basis in terms of our news coverage, in the context of our Directors Series/Special Reports which regularly contain a feature on new helmers, and in the scope of our weekly "The Best Work You May...
Friday, May. 26, 2006
This week's feature on the Kangaroo Project puts the spotlight on a two-pronged competition, now in its fifth year, that annually turns out a PSA which not only addresses a socially worthwhile issue but also gains significant exposure through guaranteed airtime. In the process, up-and-coming...
Wednesday, May. 10, 2006
As reflected in this week's lead story, New York has passed a major financial incentives package to promote filming of commercials in the state. The measure represents not only a victory for New York but for the spotmaking community at large. Also on this week's front page, a slight decrease in on-...
Thursday, Apr. 20, 2006
The industry awards season is coming fast upon us. While the Cannes International Advertising Festival and the AICP Show are among those that cast a large shadow, there are some smaller yet well-established specialty competitions that merit attention and have some pre-show coverage in this week's...
Thursday, Apr. 6, 2006
While some forms of sponsored content blur the line between advertising and entertainment, there are some lines that should not--and cannot--be broken. Well make that should not, because the can is, alas, happening in a number of markets as product integration has made its way into local newscasts...
Thursday, Mar. 23, 2006
Reaching a maximum audience of several hundred thousand at a time hardly seems like nirvana for mass marketers. But 18 major advertisers--including Pontiac, Dell and Marriott--have shrewdly embraced that opportunity when it was offered by CBS. The eye network is making the early round games of the...
Thursday, Mar. 9, 2006
In 2004, the State of New York passed landmark tax credit legislation designed to encourage filming in the Empire State--and indeed it has done just that in terms of theatrical features and TV programs. For example, '05 was New York City's busiest production year in more than a decade--location...
Thursday, Feb. 23, 2006
"Bleep" is the title of one of our entries in this week's "The Best Work You May Never See" gallery. The PSA promotes safe and courteous driving--but the significance of the project goes well beyond the subject matter. "Bleep" is the latest spot from The Kangaroo Project, now in its fourth year...