Monday, August 19, 2019

Displaying 1 - 10 of 414
Friday, Aug. 9, 2019
Next Impressions
Keith Cartwright, executive creative director of 72andSunny, was less than enamored with Burger King’s “Whopper Detour” when he first saw it. But ultimately it caused him to detour from his thinking, changed his perception and that’s why he personally singled out the work from FCB NY when...
Friday, May. 24, 2019
New Directors Showcase Tally
At the recently wrapped Cannes Film Festival, actress Julianne Moore said that quotas would be a viable option in order for the American movie industry to attain gender parity. Gender quotas are more common in Europe where filmmaking is often partly subsidized by public money. Sweden, Norway and...
Friday, Mar. 29, 2019
Serious Comedy
Our Up-and-Coming Directors feature has always been about helping new talent gain much deserved exposure, but occasionally that takes on a greater sense of purpose. Such is the case in this issue of SHOOT with director Jess Coulter who recently joined O Positive after coming over from the agency...
Friday, Feb. 8, 2019
Agent of Change
Past installments of this column have chronicled the importance of storytelling as a means to evoke empathy, putting us in someone else’s shoes so that we can reconnect with our humanity, nurture not only concern for others but also a feeling of unity during a time where divisiveness, alienation...
Friday, Dec. 14, 2018
Badge Of Honors
In this issue, SHOOT looks back at 2018, reflecting on the best the year had to offer. Our recognition of notable work serves as “a badge of honors”--not just for the art and craft but also for a spirit often marked by empathy, diversity and inclusion. Included in the mix of worthwhile fare in...
Friday, Aug. 10, 2018
Branding Together
The role of brands is evolving before our eyes, as reflected on varied and various fronts. Take, for example, three of the spots nominated for this year’s primetime Emmy—Procter & Gamble’s “The Talk,” the Monica Lewinsky anti-bullying PSA “In Real Life,” and Apple’s ”Earth: Shot on iPhone.” The...
Friday, May. 18, 2018
Worlds Of Promise
The recently concluded two-day VRLA confab and expo in Los Angeles presented a dizzying array of technology. But sometimes lost in the wondrous advancements is what VR truly advances—a special connection to a story and the people in it. Engaged viewers can, for instance, choose to put themselves in...
Friday, Mar. 23, 2018
True or False?
This column’s headline is the litmus test question when assessing whether a campaign will ring true and connect with audiences or if a false chord will set back a brand. Two recent endeavors underscore the peril of being disingenuous as well as the value of being true to yourself and others. On the...
Friday, Feb. 16, 2018
Groucho Marx famously played havoc with the old adage “time heals all wounds,” concluding instead that “time wounds all heels.” While I’m not convinced as to the absolute truth of either statement, it would seem that today we have plenty of heels in prominent places whose currency is divisiveness...
Friday, Dec. 22, 2017
100 Thank Yous
For the third straight year, the ad industry recently came together for 100 Pieces, a creatively driven fundraiser to benefit Safe Place for Youth (SPY), a homeless center in Venice, Calif., which opens its doors each year to thousands of people under the age of 25 on the streets of Los Angeles,...

MySHOOT Profiles


Angel Soto


MySHOOT Company Profiles