Displaying 331 - 340 of 436
Friday, May. 10, 2002
Rock On
What goes around comes around. While that adage doesn't seem to apply as often as we might like, it's gratifying when the dynamic comes into play and good begets good. In the case of the recently formed Rock The Vote Action Group, the opportunity to give back to the community at large is not only...
Friday, May. 3, 2002
Minority Opinion
California's ethnic media—encompassing television, radio, newspapers and the Web—reach 84 percent of the state's African-American, Latino and Asian-American consumers. That's a prime finding of a study conducted by Miami research firm Bendixen & Associates for New California Media, a San...
Friday, Apr. 26, 2002
Rescue 6/30
The Washington State Film Office has survived a scare, staring down the prospect of closing on June 30 due to a state budget shortfall of an estimated $1.2 billion. Thankfully, state legislators and Gov. Gary Locke (D-WA) ultimately realized and agreed that saving a film commission budget of $375,...
Friday, Apr. 19, 2002
Inner-City Showcase
In the summer of 1993, editor Fred Heinrich and his wife, freelance producer Stephania Lipner, launched Inner-City Filmmakers, an organization offering free industry training to talented, disadvantaged high school students in Greater Los Angeles. The May '92 riots in Los Angeles served as a...
Friday, Apr. 12, 2002
Sobering Up
Last week, this column spotlighted a public-service spot designed to make retired farm workers aware that they might qualify for pension funds. While producing a TV commercial to reach a potential audience of 2,000 former migrant laborers hardly makes sense from a strictly media-buying cost-per-...
Friday, Apr. 5, 2002
CPM
Running TV advertising to reach a target audience of 2,000 people hardly seems a prudent investment when assessing the media buy from a standard cost-per-thousand (CPM) barometer. But UFW—standing for United Farm Workers—renders CPM irrelevant in one particular case, underscoring the power of...
Friday, Mar. 29, 2002
Inclusion
Building upon what had been the successful Southern California chapter of the Association of Imaging Technology and Sound (ITS), and applying lessons learned from the national ITS—which failed to generate the necessary support for survival—a group of key players has formed the Hollywood Post...
Friday, Mar. 22, 2002
Nutritious Breakfast
The importance of arts education to our industry and to society in general has been discussed in previous installments of this column, as well as chronicled in assorted SHOOT news stories. Suffice it to say that the visual effects/CG business and new-media sectors in the U.S. are grappling with...
Friday, Mar. 15, 2002
Intellectual Property
As smart-ass college kids who were liberal arts majors, we'd joke with each other about career choices. Invariably our prospective occupations would benefit society in some tangible fashion. And more than once, I'd hear a colleague joke—and I'm paraphrasing, "It doesn't matter how much money I make...
Friday, Mar. 8, 2002
Last Laugh
He who laughs, lasts." I heard this saying years ago, but don't know its author. Nonetheless, that quotation instantly popped into my head upon hearing about the death of Oscar-winning cartoon director Chuck Jones, who passed away on Feb. 21, at the age of 89. Indeed, Jones' sense of humor will...

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