Tuesday, December 12, 2017

POV (Perspective)

Displaying 11 - 20 of 384
Thursday, Jan. 21, 2016
The Care and Feeding of Your Creative Team
Many of us, even though we work in a creative industry, haven’t been trained to speak the “language” of creatives. We struggle with communicating goals, with describing what we want the piece to “look,” “feel,” and “sound” like. We give either give too much advice or fail to relay any, which can...
Tuesday, Dec. 8, 2015
Remote Postproduction--The Great Leveler?
The challenges of the film industry have been well documented as of late, characterized by high-profile bankruptcies at major award-winning VFX houses. As the industry searches for a new business model, we ask could a distributed VFX production model replace the large facilities? VFX Legion...
Friday, Oct. 23, 2015
To Everest And Beyond
As a climber and former guide, I know the thrill of being in extreme locations, as well as the potential risks involved. So when I was approached to DP 2nd unit on Everest, I was humbled—and excited—to be a part of it. Mountain climbing is a spectacular experience unlike any other, but it requires...
Friday, Aug. 14, 2015
Music From The Start
Music is considered a vital element when married with picture, but is usually left to the end of the production schedule. The day is here where technology allows us to create the story, the picture edit, visual effects, sound effects and music at the same time. What are we waiting for? While the...
Wednesday, Jun. 10, 2015
POV: Internet Talent & Rights Rules Aren’t the Same As TV and Must Be Managed Carefully
As more video ad campaigns run across multiple screens, the management of commercial talent contracts and payment—and of rights in general—is becoming more complex and often quite costly. Unless you’re planning ahead with a unified approach to all of the rights in your video advertising, you’re...
Thursday, May. 14, 2015
Cinco de Mayo
The Association of Independent Commercial Producers (AICP) and PLASA’s Production Equipment Rental Group (PERG) teamed to host a Cinco de Mayo party on April 30 at the Culver Hotel in Culver City, Calif. While the scheduling was chronologically off, the intent was right on target. AICP and PERG...
Monday, Apr. 6, 2015
Whose Idea Is It Anyway? A Case for Inspiration Everywhere
The creative mind is amazing. It constantly listens and observes, then neatly tucks information away. Sometimes bits and pieces surface later for a campaign idea, or we wake up at 3AM with a lyric or musical hook spinning around in our heads. Or maybe we never use a specific piece of observation...
Wednesday, Mar. 25, 2015
“Blurred Lines” Yields A Clear Verdict
The “Blurred Lines” judgment re: Marvin Gaye’s “Got to Give it Up” is a wake-up call to the ad agencies and marketers. Protecting musical copyrights has always been a kind of “Karma Policing” for ad agencies, whereby it’s bad karma to appropriate an existing composition and good karma to make sure...
Wednesday, Mar. 18, 2015
What Does "Blurred Lines" Mean For The Ad Community?
The recent legal decision against Robin Thicke and Pharrell Williams in the “Blurred Lines” music lawsuit may be blurring the lines even more for today’s spot composers and making things even harder for agency music producers. It’s no joke when the integrity of the whole ad campaign you’re working...
Friday, Jan. 30, 2015
POV: Postproduction Forecast Sees Push For Fairness
Last year in this space we characterized the state of the postproduction industry as one facing both promise and peril. The “promise” was reflected in the demand for new forms of content on the part of global advertisers and programmers, ensuring a steady stream of often-challenging work for...