Friday, February 22, 2019

POV (Perspective)

Displaying 101 - 110 of 395
Thursday, Mar. 18, 2010
POV: Are You Growing Too Fast?
The recent deluge of recalls has made it all too clear: In its quest to become the biggest automaker in the world, Toyota wandered off the path of building the highest quality and most dependable cars. Toyota is having a very bad year. In a matter of months, its once sparkling reputation for...
Friday, Feb. 12, 2010
POV
I thought I was the big guy on the shoot. My fee alone gave me a certain swagger and it doesn't hurt when the grips call me Sir. But what I chose not to think about was that I am paid about the same rate as a production designer. Not bad and I'm not saying I'm worth any more but who knew? For all...
Friday, Feb. 12, 2010
POV
I thought I was the big guy on the shoot. My fee alone gave me a certain swagger and it doesn't hurt when the grips call me Sir. But what I chose not to think about was that I am paid about the same rate as a production designer. Not bad and I'm not saying I'm worth any more but who knew? For all...
Monday, Feb. 8, 2010
POV
Dr. Guarino shares his point of view with SHOOT on the Tebow ad and advertising on the Super Bowl. Why this ad? Basically, they (Focus on the Family) figured out that featuring a nationally-known college football player who won the Heisman Trophy two years ago (and will be a Big Time pro) was a...
Monday, Feb. 8, 2010
POV
Dr. Guarino shares his point of view with SHOOT on the Tebow ad and advertising on the Super Bowl. Why this ad? Basically, they (Focus on the Family) figured out that featuring a nationally-known college football player who won the Heisman Trophy two years ago (and will be a Big Time pro) was a...
Friday, Dec. 11, 2009
POV
Last month, The New York Times chose these words to describe the current state of television advertising touting a better future ahead for us as a society: "The American economy is back--or so some of the country's biggest advertisers are saying in new campaigns. It may be a sign that the recession...
Friday, Oct. 23, 2009
POV
Given the 2009 roller coaster ride of spotwork, and the "more for less" reality of budgets, I thought it pertinent to gather as many Global Production Network (GPN) companies as possible in a central location/country, to sit down and have a roundtable discussion on what is being experienced within...
Friday, Sep. 25, 2009
POV: Industry Insider Column
Social media has turned the corner to adult and corporate embrace. Millions now turn to blogs, social networks, and video as their primary source of news, opinion, and entertainment. Traditionally, Hispanics have relied on the original concept of "social networks" to gain trusted information. This...
Friday, Aug. 14, 2009
POV
I recently entertained 26 five-year-olds at my sons "drop off" birthday party. This is when the guests' parents slow their cars down outside your house and eject their offspring onto your lawn, returning hours later with wine stained teeth and leaves in their hair. Of course, we launched the...
Friday, Jun. 19, 2009
POV
Enough with the economy already. Yes, it sucks. Yes, business is bad. This is what you hear from everyone, everywhere, inside and outside of advertising. But how bad is it really? Budgets are small, and projects are a lot fewer out there. It is getting harder to meet the overhead costs. Profits...

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