Saturday, July 20, 2019

POV (Perspective)

Displaying 111 - 120 of 398
Friday, Sep. 25, 2009
POV: Industry Insider Column
Social media has turned the corner to adult and corporate embrace. Millions now turn to blogs, social networks, and video as their primary source of news, opinion, and entertainment. Traditionally, Hispanics have relied on the original concept of "social networks" to gain trusted information. This...
Friday, Aug. 14, 2009
I recently entertained 26 five-year-olds at my sons "drop off" birthday party. This is when the guests' parents slow their cars down outside your house and eject their offspring onto your lawn, returning hours later with wine stained teeth and leaves in their hair. Of course, we launched the...
Friday, Jun. 19, 2009
Enough with the economy already. Yes, it sucks. Yes, business is bad. This is what you hear from everyone, everywhere, inside and outside of advertising. But how bad is it really? Budgets are small, and projects are a lot fewer out there. It is getting harder to meet the overhead costs. Profits...
Friday, May. 22, 2009
mcgarrybowen recently produced a spot for Chase titled "Blue Sky," serving to introduce the bank to California after Chase's acquisition of WaMu. The goal was to create awareness that Chase now has bank branches in that state. The spot heralds a bright new day featuring the Chase octagon logo...
Friday, Apr. 24, 2009
The economy is making a comeback so the A-holes are coming out of the woodwork. Here's a new one. Now we have agents (these ain't exactly William Morris or CAA types) for directors, who solicit independent reps to get work for their directors, who pass it back to the director's production company...
Friday, Apr. 24, 2009
End Of An Era
Mad River Post closed its doors a couple of weeks ago. I cried. Twenty years ago commercials were edited on film. Kem, Steenbeck, and Movieola were the systems used at top post houses of the day, and if you muttered the words offline video, you were talking about low end television shows or worse,...
Friday, Mar. 20, 2009
I would bet that, like most people, you watch TV with the remote in your hand. And not because you're constantly changing the channel, but because you're riding the volume like it's a fader on a console. I feel your pain and I apologize. The typical blast that ensues at the commercial break is...
Friday, Feb. 20, 2009
I write about the festivals themselves and I leave the critique of the films to the experts (the nerds who sit in the theater all day and write big reviews that we cannot understand). Lets talk people and the mood of Sundance. OK enough of the bitching that it's all about Hollywood releases and not...
Friday, Jan. 30, 2009
POV: Versatile Viral
Viral video in advertising is here to stay--but people are still debating what role it should play or how useful it is. The revolution over the past few years isn't simply that video content can be posted online, but rather that the very nature of what passes for entertainment and advertising is...
Friday, Jan. 9, 2009
For The Record
In the POV column titled "How Artful Images Were Created For GM" (11/21) by Bill Bennett, ASC , credit is due others in addition to those who were cited. Damon Live Action , Long Beach, Calif., produced the job. That house's executive producer Caroline von Weyher, director Tim Damon and producer...

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