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Sunday, December 10, 2017

POV (Perspective)

Displaying 21 - 30 of 384
Wednesday, Jan. 14, 2015
POV: Six Ways Big Data Could Damage Your Business—and What to Do About It
As every marketer knows, the era of Big Data is here, and with it comes a huge smorgasbord of opportunities to connect with customers in amazing new ways. Vast quantities of customer information are now flowing into businesses from social media, smartphones, bots, GPS devices, cameras, appliances,...
Friday, Dec. 19, 2014
POV: How to Put a Price Tag on Your Music Talent
Unfortunately today, music for films, TV shows and commercials has become commoditized terribly, to the point where clients don’t expect to pay for its real value, and don’t realize its worth in terms of the creative process. Those of us working in the production music industry must know how a...
Thursday, Dec. 18, 2014
POV: Is Your Temp Workforce a Lawsuit Waiting to Happen?
At first glance, it appears that legislators and regulators did not contemplate the unique needs of the entertainment industry as it relates to independent contractor and employer relationships. Unlike traditional brick-and-mortar businesses, reality TV, commercial productions and feature films are...
Thursday, Dec. 11, 2014
POV: The :30 Isn't Dead; It's But One Dish On The Table
When setting out to launch a production company at the end of 2013, my business partner Brendan Kiernan and I were determined to be alternative. The last thing the world needed was another me-too production company. We opened the doors of HeLo in a two-story house in Venice, a short cruiser bike...
Friday, Oct. 17, 2014
POV: Free 2 Be Me
From the moment I saw the beautiful dancers on stage, I was compelled to tell their story. It was an incredibly visceral experience for me. Having been a dancer all my life, I could so easily empathize with the joy and pride that they felt performing out there in front of the audience. But although...
Thursday, Jul. 24, 2014
POV: "Hearing is Believing"
On May 22, I was fortunate enough to deliver a TedxFrontRange Talk in Loveland, Colorado, entitled: “Hearing is Believing.” Normally people say “Seeing is Believing,” but I would like to present the theory that “Hearing is Believing.” I’ve discovered, as a musician and composer, that we as human...
Friday, Apr. 18, 2014
POV: Content Marketing—Next Agency Evolution?
There’s a great scene in Fight Club where Tyler Durden says, “It was right in everyone’s face. It was on the tip of everyone’s tongue. We just gave it a name.” I don’t know who named it, but Content Marketing is on the tip of everyone’s tongue. Our clients are embracing it and expecting change...
Friday, Mar. 21, 2014
POV: Remembering DJM Films
A woman travels around the country with a washing machine in the back of a truck cleaning laundry. It was 1976 and I was given the assignment to pool-out this ‘brilliant’ P&G campaign. Having just joined Y&R as a young art director, I viewed it as some perverse form of creative hazing...
Friday, Feb. 21, 2014
Viewfinder: DGA's Meet The Commercial Nominees
Two days prior to first-time nominee Martin De Thurah of Epoch Films winning the DGA Award for Commercials, the Guild held its Meet the Nominees-Commercials panel in L.A. De Thurah was joined by fellow nominees Fredrik Bond of MJZ, John X. Carey of Tool and Noam Murro of Biscuit Filmworks. A...
Friday, Jan. 24, 2014
POV: Potential and Risk In The Post World
Taking stock of the current state of the postproduction industry, we’re confronted with a landscape that mixes promise and peril. While the creative output of post companies has never been stronger--and new media formats and technologies present opportunities--there’s also been a shift in business...