- Articles | Series
- Columns | Departments
- Publicity News
- Events Calendar
- Trending Now
- My Membership
Displaying 21 - 30 of 431
Friday, Jun. 12, 2020
Directing In These Times, Under These Circumstances
Here’s what I learned directing a spot for German e-commerce company Zalando during COVID-19. Just like the pandemic showed us the importance of family and friends, it was the same when picking crew and cast. It made you appreciate having people you trust around you, knowing they will work super...
Wednesday, Jun. 3, 2020
Tom Cruise, "SNL," and the Changing Face of Advertising Production
While the big picture of how production will ultimately look is currently rendered in impressionistic blobs of probabilities, there are many workarounds available to make great commercials and content. Unless you’re Tom Cruise (who is allegedly being launched into space to film a movie) then you...
Thursday, May. 28, 2020
Composing Harry Through COVID
I was honored to be the music composer and music supervisor for the acclaimed documentary film The Sit-In: Harry Belafonte Hosts The Tonight Show , directed by Yoruba Richen. The film delves into one of the most explosive time periods during the ‘60s when racial tensions were high and anti-war...
Wednesday, May. 20, 2020
This Isn’t Our First Rodeo
When the last recession struck, we opened. Armed with almost nothing, we entered the world of business ownership. What we had going for us, is that I have always preferred the hardest road possible. If we had the option of taking the easy way out, or going down the road of impossible challenges,...
Monday, May. 18, 2020
The New Normal of the WFH Life
Three words of wisdom for fellow creatives during this unprecedented time: Structured Schedule I’m currently operating remotely from home with my 12-year old son, Max. Also, we have a friend visiting from Mexico, Karen, who came for her first trip to NYC just before all of the travel restrictions...
Friday, May. 8, 2020
The Importance of Authentic Storytelling Amidst Crisis
People are looking for relief in this time of crisis. Is there opportunity for large brands to bring their unique capabilities and advertising to occupy the community role that small businesses once held and reach a win-win scenario for clients and customers? What does this look like? The average...
Tuesday, Apr. 21, 2020
Innovative Ways To Keep Production Going
In the era of COVID-19, production companies, like many other companies, are feeling the strain. As the world is in lockdown, live action shoots (the way that we know them) have come to a standstill. But, as campaigns rapidly shift, our clients are still looking for us to produce work. So how can...
Monday, Mar. 23, 2020
Love is Earned When Times are Tough. Is Your Brand Putting in the Work?
It’s no secret that all brands want to be loved. The loyalty, adoration and icon-status of juggernauts like Nike, Apple and Disney is something that brands across the globe aspire to. However, what many of those brands fail to recognize is that building brand love is a process – and not an easy one...
Friday, Mar. 13, 2020
The Privilege of Sadness: A SXSW Journal Entry
It’s tough to say where this started. Was it the Muslim ban? Was it that Nina Simone documentary? Was it my cousin talking about his time in a refugee camp? Was it seeing a sign for 10pm pickup at a daycare? Or was it my mom and dad breaking curfew during a coup d’etat so I could be born? I’m not...
Friday, Jan. 24, 2020
AR Is Ready For Its Close-up In 2020
According to Statista, the augmented and virtual reality (AR/VR) market is forecast to be worth $18.8 billion U.S. dollars in 2020, almost double from 2019. That number is expected to continue to rise dramatically in the coming years. The alacrity in the AR market has also been boosted by brands’...