Thursday, May 24, 2018

POV (Perspective)

Displaying 21 - 30 of 390
Wednesday, Jun. 10, 2015
POV: Internet Talent & Rights Rules Aren’t the Same As TV and Must Be Managed Carefully
As more video ad campaigns run across multiple screens, the management of commercial talent contracts and payment—and of rights in general—is becoming more complex and often quite costly. Unless you’re planning ahead with a unified approach to all of the rights in your video advertising, you’re...
Thursday, May. 14, 2015
Cinco de Mayo
The Association of Independent Commercial Producers (AICP) and PLASA’s Production Equipment Rental Group (PERG) teamed to host a Cinco de Mayo party on April 30 at the Culver Hotel in Culver City, Calif. While the scheduling was chronologically off, the intent was right on target. AICP and PERG...
Monday, Apr. 6, 2015
Whose Idea Is It Anyway? A Case for Inspiration Everywhere
The creative mind is amazing. It constantly listens and observes, then neatly tucks information away. Sometimes bits and pieces surface later for a campaign idea, or we wake up at 3AM with a lyric or musical hook spinning around in our heads. Or maybe we never use a specific piece of observation...
Wednesday, Mar. 25, 2015
“Blurred Lines” Yields A Clear Verdict
The “Blurred Lines” judgment re: Marvin Gaye’s “Got to Give it Up” is a wake-up call to the ad agencies and marketers. Protecting musical copyrights has always been a kind of “Karma Policing” for ad agencies, whereby it’s bad karma to appropriate an existing composition and good karma to make sure...
Wednesday, Mar. 18, 2015
What Does "Blurred Lines" Mean For The Ad Community?
The recent legal decision against Robin Thicke and Pharrell Williams in the “Blurred Lines” music lawsuit may be blurring the lines even more for today’s spot composers and making things even harder for agency music producers. It’s no joke when the integrity of the whole ad campaign you’re working...
Friday, Jan. 30, 2015
POV: Postproduction Forecast Sees Push For Fairness
Last year in this space we characterized the state of the postproduction industry as one facing both promise and peril. The “promise” was reflected in the demand for new forms of content on the part of global advertisers and programmers, ensuring a steady stream of often-challenging work for...
Wednesday, Jan. 14, 2015
POV: Six Ways Big Data Could Damage Your Business—and What to Do About It
As every marketer knows, the era of Big Data is here, and with it comes a huge smorgasbord of opportunities to connect with customers in amazing new ways. Vast quantities of customer information are now flowing into businesses from social media, smartphones, bots, GPS devices, cameras, appliances,...
Friday, Dec. 19, 2014
POV: How to Put a Price Tag on Your Music Talent
Unfortunately today, music for films, TV shows and commercials has become commoditized terribly, to the point where clients don’t expect to pay for its real value, and don’t realize its worth in terms of the creative process. Those of us working in the production music industry must know how a...
Thursday, Dec. 18, 2014
POV: Is Your Temp Workforce a Lawsuit Waiting to Happen?
At first glance, it appears that legislators and regulators did not contemplate the unique needs of the entertainment industry as it relates to independent contractor and employer relationships. Unlike traditional brick-and-mortar businesses, reality TV, commercial productions and feature films are...
Thursday, Dec. 11, 2014
POV: The :30 Isn't Dead; It's But One Dish On The Table
When setting out to launch a production company at the end of 2013, my business partner Brendan Kiernan and I were determined to be alternative. The last thing the world needed was another me-too production company. We opened the doors of HeLo in a two-story house in Venice, a short cruiser bike...