Displaying 321 - 330 of 442
Friday, Sep. 13, 2002
Honoring Humble Service
Over the last two weekends, I have had the privilege of hand delivering over 2,000 healing cards and pins to over 50 fire engine, ladder and rescue companies in Manhattan and Brooklyn. The design shows airfoils rising from twin towers to become the wings of an ascending spirit then joining into an...
Friday, Sep. 6, 2002
The Rise Of Desktop
As companies seek survival tactics in this increasingly tight market, being able to evolve oneself—and one's business—seems to have become the order of the day. Where once smaller facilities or individuals might have focused on one or two areas of production or post, such as shooting or directing,...
Friday, Aug. 30, 2002
Convenience Shopping For Commercials
7-Eleven does a brisk business. If you're driving along late at night, you can run in, grab something to eat and be on your way in minutes. What 7-Eleven sells is not so much food as convenience, and it's a very successful formula. It works for 7-Eleven and it works for consumers, that is, unless...
Friday, Aug. 23, 2002
Is Post Dead?
It's been just over a decade since Avid's Media Composer changed the face of postproduction, and now that Final Cut Pro is the first would-be competitor to sustain any serious, professional attention the industry is all abuzz speculating as to how soon a low cost, highly-functional desktop NLE will...
Friday, Aug. 16, 2002
I Want The Good Ole Days Of Yore!
Having interviewed thousands of Americans in the past 25 years of being the advertising industry's testimonial anthropologist, I can tell you I am not alone. We love name brand products that have longevity—Ivory Soap, Tide Detergent, Pledge for our woods, Saran Wrap and others. Did you know that...
Friday, Aug. 9, 2002
Ad Music Today— A Mixed Outlook
Now that we're far enough into the new millennium to get a sense of what the future holds for the music business, there are patterns emerging. The Internet is playing a huge role in moving musical information from place to place and also providing new avenues of expression. The use of computers is...
Friday, Aug. 2, 2002
How Much Money Have You Got?
I wish I had a dollar for every production company rep that asks me: "How much money have you got for the spot?" Now don't get me wrong. Not ALL production companies ask this. Only the STUPID ones. Why would a rep ever ask a creative director or agency producer a question such as this? And shame on...
Friday, Jul. 26, 2002
Epiphany Of The Goldfish
A recent article in The Wall Street Journal decried the demise of the jingle. It is argued that because of the shrinking size of commercial time there was no room for the jingle. I must regretfully agree that the jingle has fallen on hard times, but I'm not sure I agree with this reasoning. This is...
Friday, Jul. 19, 2002
Interactivity: Form Follows Function
Recently, I wrote a column about convergence, the elusive fusion of many media technologies and good old-fashioned content. In it, I discussed convergence media's struggle to find its own voice and real purpose from its infancy into its adolescence. It occurs to me that interactivity, too, has...
Friday, Jul. 12, 2002
You Better Come Home Horny From Cannes
The title needs no explanation. Here we go again. This comes around so soon, I barely paid my bill from last year. The show sucked, so what else is new? It's bad Las Vegas. The winners, or shall I say winner, was great. Frank Budgen won the whole enchilada. He deserved it. He does four spots for...

MySHOOT Company Profiles